Direct Marketing Observations

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The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. As well, it’s opened my eyes to what we all eat and drink.

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Indiscriminate Interconnectivity

Direct Marketing Observations

In today’s “Uber” connected social world, what makes things work or why they work, is that we’re all now indiscriminately interconnected to each other. We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. You need us.

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