yMarketingMatters

AUGUST 21, 2015

The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is is the most popular means of categorizing content on social media. makes your own content discoverable. allows you to find relevant content from other people and businesses.

Hashtag 100

Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Statistics for Videos.

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Video Vimeo Marketing YouTube 100

yMarketingMatters

JULY 20, 2016

Like any social network, what you get out of Twitter is based on what you put in and how active you are. 1) Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. Use the social media content rule: ⅓ of content shares ideas and stories from thought leaders and other sources. ⅓

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Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 19, 2016

Like any social network, what you get out of Twitter is based on what you put in and how active you are. 1) Align your Business Goals with your Social Goals: Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. is original brand content. ⅓ Ideas For Content.

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Twitter How To Hashtag Notification 100

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Facebook vs. YouTube.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

JANUARY 10, 2014

And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Blogging solves this problem!

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Social Media Tips Marketing Mobile 277

yMarketingMatters

SEPTEMBER 23, 2016

By learning more about the behavior and demographics of your audience, you can create more relevant and timely content. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement. of social network users will use Instagram.

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yMarketingMatters

JUNE 4, 2013

Content Must Be Quality & Personalized. You are generating top quality quality content. Content that exudes emotions and/or provides useful, surprisingly personal information increases social sharing and engagement. Consumers are going SoLoMo: They shop socially, search locally and do it all on mobile devices.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

FEBRUARY 10, 2014

Google+ is now the second largest social network at just over 50% , with Facebook still dominating at 70%. But no other social network has Google’s web assets leverage. This makes it clear that televised content is undergoing a decline, online consumption of video is on the incline. million in the last 2 years.

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Social Media Mobile YouTube Social Networking 279

yMarketingMatters

JANUARY 15, 2017

Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search. So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users.

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Hashtag Social Media How To Marketing 100

yMarketingMatters

FEBRUARY 28, 2016

For 2016, having a social media presence for your business is a must, not a choice , if you want to expand your customer reach. Businesses have no choice but to seriously adopt and add social media as a strong marketing channel to gain exposure exponentially. Pew Research ). Pew Research ). Facebook posts with images see 2.3X

Social Media 100

Social Media Marketing Mobile B2B 100

yMarketingMatters

NOVEMBER 29, 2014

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine!

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Social Media Content Tweetdeck How To 243

yMarketingMatters

MARCH 27, 2016

Linkedin: LinkedIn dominates the professional social network segment. It is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. Best Tactic: Create COMPELLING, INTERESTING, ATTRACTIVE and USEFUL visual content. More stats here.

Social Media 100

Social Media Mobile Marketing YouTube 100

yMarketingMatters

JUNE 5, 2015

The social network has been quiet about it, but you can learn how to do it here. Posts within your Collections will appear in your stream, and clicking on a link will take you into the collection for similar content from a specific author. Facebook Carousel Ad Format Now Available for Mobile. Check out ideas here.

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Social Media Mobile Analytics LinkedIn 100