Direct Marketing Observations

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Internal Social Networks Versus Social Networks-Where Should You Spend Your Time?

Direct Marketing Observations

The tug-o-war for your time when you participate on multiple social networks can be difficult. On the networks that matter to you or on the networks where you HAVE to participate? On the networks that matter to you or on the networks where you HAVE to participate? Who get’s it and who doesn’t?

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What drives participation in a social network?

Direct Marketing Observations

With that being said, once people are “there&# , and they “get it&# , they can see pretty quickly what the trans-formative nature and power of social media is like, and what it can do. No one likes to create content in a vacuum. Be it positive, negative or indifferent-the social creature in us needs the juice.

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On Trust and Children in Social Networks

Direct Marketing Observations

1) Not 2 weeks prior to this happening, I was on television and in front of a live audience, as well as members of the school board, explaining why I did not see the point in children (freshman to sophomores on down) using Facebook, let alone a social network at all. Here’s 4 of them. They’re too young. One of many.

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The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. With that being said, in my opinion, here are the best social networks for health and fitness that I’ve found. Sometimes we have so much information and content, we feel that we have to give it all to the user.

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Why Snapchat Content and the Longevity of Social Media Content are so Similar

Direct Marketing Observations

When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. How long are brands hoping that content will last? They become obsolete if you will. Certainly 24 hours.

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Protecting Children from Social Media

Direct Marketing Observations

“I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content.

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.