Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. You need to put out a steady stream of content to build your brand.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. Too Many Clicks.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

DECEMBER 5, 2014

For comparison, popular social networks were funded with just over 5 billion dollars. If content is king, then analytics is queen – Content marketing will continue to be “king”, and to stay competitive companies will need to become more efficient with their social analytics. billion by the end of 2014.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. Introduction.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

APRIL 8, 2010

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

OCTOBER 5, 2011

To do this, I asked our research analysts at Networked Insights to study what marketers talk about. We created a custom audience based on social data from blogs, microblogs, social networks, and forums. We then added to that with web information from Google, comScore, and Quantcast.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 27, 2008

5 Ways to Begin Building Your Personal Learning Network 1.0 1-Join a professional social network. technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). Join My Social Networks.

Education 279

Education Ustream Microsoft Wiki 279

Buzz Marketing for Technology

FEBRUARY 9, 2010

The word community is often overused now that Social Media has come along. But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. The true cost is found in the creation of content.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

MARCH 16, 2010

Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

JULY 28, 2010

This is something I am working on for FY11 and will be more than just a social network for our best customers. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook. Digg this!

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. This morning I typed into Google the search term: VoIP.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JULY 20, 2009

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. Bottom line is you should build your Social Capital now before you need it! Tags: Social Networking Facebook.

Social Capital 100

Social Capital Social Networking Microsoft Buy 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. I predict you will see Facebook surpass Google by Valentines day 2010.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

FEBRUARY 25, 2009

It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle. But these are long term goals and take many years of work.

Social Media 186

Social Media Survey Buy Social Networking 186

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.

Marketing 206

Marketing Metrics B2B ROI 206

Buzz Marketing for Technology

JUNE 27, 2008

Social Networking Application. Approximately 100 content feeds. Approximately 200 content feeds. Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. Learning2006. Employee directory (through employer). eMail accounts. My master address book. simslearningconnections.com. Professional colleagues.

Wiki 140

Wiki Directory Wikipedia Forums 140

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â??

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Skip to global navigation. Skip to account links.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

JUNE 27, 2008

I experimented with start pages for PLE but opted to go to the learning landscape option with elgg.net; with elgg I have the lifelong space I need for the students with social networking, collaboration tools and theopen architecture to add functionality as required. Bulgarian Social Networks. Data Visualization Tools.

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Buzz Marketing for Technology

AUGUST 1, 2008

As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software.

Jive 100

Jive Communities Collaboration Policies 100

Buzz Marketing for Technology

JULY 24, 2008

Social bookmarking. Social Networking. An overview of Googles new service for setting up your own personal, customizable home page for pulling in your e-mail inbox and content from your favorite sites via RSS feeds. Social bookmarking for sharing research articles. Social networking for professionals.

Wiki 100

Wiki Social Bookmarking RSS Instant Messaging 100

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

JUNE 27, 2008

Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. The Hidden Power of Social Networks. The contents of this KM blog are my personal comments and do not reflect the official views of Hewlett-Packard Company.]. Social Computing (26 posts).

Wiki 100

Wiki Sports Collaboration Social Networking 100

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. social networks. social networks.

Organization 100

Organization Review Web 2.0 Tools 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Maintain a vibrant Social Profile. Build a good-sized social network base. But having a good-sized network does provide them with an information advantage, and a fast way to communicate out to the organization at large. How to build out a good-sized social network? Social Bookmarking. Enterprise 2.0.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

OCTOBER 12, 2011

Everyone is clamoring for consumers’ attention, from TV and Web content they’re genuinely interested in, to an onslaught of thoughts and activities of friends and relatives, posted via every social media channel. Content will be different for every brand. There’s certainly no silver bullet approach.

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

JUNE 27, 2008

Here are a few tips and tricks to get started developing your own personal learning network: Join a Social Network. ve all heard of MySpace and Facebook , and while those are great ways to connect with friends and colleagues, an even better place to start is a social network with a focus, like Ning. Why Go Global?

Education 154

Education Web 2.0 RSS Wiki 154

Buzz Marketing for Technology

DECEMBER 29, 2010

– In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Social Media for the Boardroom At a recent BlogWell event I got a chance to.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JULY 5, 2008

Possibly related posts: (automatically generated) Imagining an Email Social Network. But, I like content rankings/relevance and a deeper understanding of things. Both for content rankings. Both for time spent on social media. Pingback by My thoughts on social networking applications. social media.

Social Media 100

Social Media Sports Tag Cloud Mashup 100

Buzz Marketing for Technology

JULY 20, 2011

For the last 2 years we have been building our network of people that “like” the brand by creating content and engaging with them. I certainly hope you have been doing this – and its not an insignificant feat to create all this content. And that’s the era I think we have all just entered.

CPM 276

CPM Facebook Buy Cost 276