Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

MARCH 19, 2012

And a Facebook Page is a good place to aggregate and curate user-generated content to tell more of a story, particularly at the local level. A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users. So don’t let social push SEO out of the mix.

News 135

News Organization Twitter Facebook 135

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter PEJ Study Shows Print Still Primary Source of Original News Reporting Does Social Media Increase a Journalist’s Value?

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

JANUARY 11, 2010

While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form. We found official press releases often appear word for word in first accounts of events, though often not noted as such.

Study 147

Study News Press Release Report 147

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? But in case in takes off, the questions businesses should be asking themselves now are: Are we in our target audiences’ social circles? If not how do we get there?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

SEPTEMBER 10, 2010

When they’re already consuming content, it’s too late. Over 40% is spent with content. Accordingly, AOL has (once again) become an important venue for advertisers while also reaping the benefits of strong search rankings — after all, people are searching for all that commercial content. They don’t want to hear from you.

News 121

News Press Release Survey SEO 121

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JULY 28, 2009

A similar method is the more traditional “dek” below the headline, as seen in this example from BusinessWeek.com : The use of article highlights or summaries is particularly helpful in instances where the on-page headline does not provide a clear, literal description of the content. What Horrible Things Did Time Magazine Do in 1964?

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

DECEMBER 17, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

FEBRUARY 23, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? Standards of quality and editorial voice must be maintained, and news organizations in particular play a more important role in society than simply manufacturing content for the sake of making money from it.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. What Horrible Things Did Time Magazine Do in 1964?

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

JULY 13, 2010

Imagine reaching out to The New York Times and The Wall Street Journal and offering to pay the bill for unlimited user access to content about your company. Does coverage tend to be more favorable because the content is essentially subsidized? That would certainly be one way to try to maximize exposure.

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. What Horrible Things Did Time Magazine Do in 1964?

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. Thanks for your post.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

DECEMBER 15, 2010

To reach an overseas readership online publishers must ensure that they properly localize their content. One of the pivotal processes when localizing your online publication is ensuring the content is properly translated. Add local content. Social media is now an integral part of most online publications. Translation.

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

DECEMBER 2, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

JANUARY 19, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Duplication and Novelty Detection – More credit is given to original sources of content. Google News uses “Citation Rank” to try to determine the original source (i.e.

News 158

News Google Tips Press Release 158

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

FEBRUARY 17, 2010

Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. And while there are many improvements that could be made to the interface, Facebook Pages offer a clean, simple way for news sites to promote their content and interact with readers.

Sites 118

Sites News Google Facebook 118

Adam Sherk

FEBRUARY 19, 2010

But that’s no longer a significant opportunity, so blog tags are now more about on-site usability; directing users to additional content on a particular topic or allowing them to subscribe to topic-specific RSS feeds. To be clear, I’m not saying that blog tags have no SEO purpose or value. Does Google News Sitemaps New Format Help Publishers?

Sites 112

Sites News Press Release SEO 112

Adam Sherk

JANUARY 7, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. Does this work?

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword. Related posts: Google News Wants Title Tags to Match Headlines? What Horrible Things Did Time Magazine Do in 1964?

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 24, 2010

This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). On a related note, it will be interesting to see what impact the new expanded results will have on search referrals to news and content sites.

News 113

News List Google Embedding 113

Adam Sherk

MAY 15, 2009

The SEO team has been involved in the project since the beginning and recommended the implementation of one-to-one 301 redirects of all IHT content to its new location at the NYT.com. This, of course, conforms to best SEO practices when moving any content and was accepted and built into the timeline.

URL 100

URL Syndication SEO Press Release 100

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Adam Sherk

MARCH 16, 2010

First, a quick look at how news content is currently being included in real-time search results. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites. Tracking data from URL shorteners like Bit.ly

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

JANUARY 4, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

JULY 9, 2009

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. Which News Sites Have the Most Valuable Facebook Pages? What Horrible Things Did Time Magazine Do in 1964?

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

MAY 29, 2009

Email is by far still the preferred tool for online communication and content sharing in her age group, but social media is beginning to make inroads. From what I’ve observed she doesn’t necessarily know she’s doing half the time (sorry Mom!), but her and her friends seem to be sticking with it. Let’s see what they make of Google Wave.

Facebook 101

Facebook Press Release Syndication Blogroll 101