Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

NOVEMBER 1, 2010

We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Sometimes people forget that the communication medium isn’t important – the content of the message is, along with the dynamic. Share this on FriendFeed. Tweet This!

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. (Cross posted on the Fleishman-Hillard DNA blog ).

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

JUNE 8, 2010

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

JULY 12, 2010

Social media tools provides customers new ways to hear about, research and talk about their needs. Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. Definitely when someone want to start a social network marketing they should have a goal.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

.&# I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. No one wants to know there are already rumors of a sitcom for Isaiah Mustafa , or that the wave of parodies (like this one and this one ) is going to give the whole concept legs for quite some time.

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

NOVEMBER 1, 2010

We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Sometimes people forget that the communication medium isn’t important – the content of the message is, along with the dynamic.

Facebook 100

Facebook Instant Messaging SMS Flickr 100