Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

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ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Conversation Storify Marketing ROI 100

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

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ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

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Storify Yammer Engagement Sentiment 100

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. The one thing that hasn’t changed, though, is the static nature of the content we create.

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Reputation Content Curation Storify 143

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. Be Relevant – Jeff talked about the challenges associated with marketing the modern buyer and how to move your “suspects to prospects” with relevant content.

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Storify How To Marketing Startup 100

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Storify Review: .

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Case Study Study Storify Products 100

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.”

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B2B Research Twitter Marketing 154

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. For comparison, popular social networks were funded with just over 5 billion dollars. billion by the end of 2014.

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Storify Cause marketing Comparison Collaboration 100

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

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Storify Press Release Case Study Hashtag 216

Koka Sexton

MAY 19, 2013

These are a few of my favorite social media updates of the week. It seems like Storify is a great place to collect these for the blog. But for now, lets have some fun with it. But for now, lets have some fun with it.

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Storify LinkedIn Industry System 72

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Here are the very best: 1.

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Tools Content Marketing WordPress 111

Convince & Convert

JULY 23, 2015

highlight to tweet) On social media, Twitter alone sees 470 million uses of the Joy emoji at any given moment. With so many uses for the emoji, the challenge and opportunity for companies becomes how to utilize them in a way that’s on brand and adds value to their overall digital content efforts.

Company 60

Company Storify Education Newsletter 60

Waxing UnLyrical

OCTOBER 19, 2012

Social bringing us closer. Ditto with folks I haven’t seen in years, including former friends and colleagues from the time I lived and worked in the Bay Area (here’s my Storify of Day 1 of #prsaicon for a fun look at it). The content at conferences is usually a mix of good, indifferent and excellent.

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Storify Conference Nielsen Hashtag 244

agora pulse

SEPTEMBER 22, 2016

Have you ever been tasked with the job of managing social media for events? There will still be attendees making requests, sharing their content and experiences. Your marketing objectives and social media metrics will be different for each phase of the event and at each stage of the funnel. Scheduling. Monitoring.

Eventful 60

Eventful Storify Curation How To 60

Ari Herzog

MARCH 12, 2011

This time around, instead of embedding multiple screenshots of people’s responses from a random moment in time, I introduce a social media tool called Storify — which enables sharing of tweets, Facebook updates, Youtube videos, Flickr photos, and other social content — to tell a story.

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Storify Embedding Case Study Flickr 98

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar featured Eric T.

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ROI Influencer Storify Marketing 50

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. My “influence” is not Indiana-based.

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Klout Committee Hosting Storify 121

ProBlogger

OCTOBER 4, 2015

Many of us have personal RSS feeds that show us what’s new on our favorite sites and allow us to access this new content. Readers opt in to the email and can then choose what content to read, and you don’t have to lift a finger. Whenever the content at hand can be reduced to a form letter, try setting up an autoresponder feature.

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Smart Phone HootSuite Storify RSS 20

The Way of the Web

OCTOBER 9, 2011

How much more content is being produced already which isn’t being curated and tagged, and therefore lies undiscovered? It shows how much time, effort and content we’ve all pumped into something which has inherent value in many ways, but also locks that content up inside itself.

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Curation Flickr Storify Findability 49

Akamai Marketing

AUGUST 29, 2011

Having content in a single space that isn’t changing every 10 seconds has its benefits. to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. I use Paper.li

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Curation Paper.li Storify Tools 255

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Storify Flipboard Press Release 167

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. every single day.

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Google Storify Brands Content 125

Convince & Convert

JULY 17, 2013

Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. One of those topics proves time and again to rank atop your list of content marketing concerns…. The challenge of producing enough content. The key to making content creation easier.

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eBook Strategy Content Vocus 129

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

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Sites Social Media Tools Storify 235

Rebekah Radice

JUNE 12, 2015

Odd Duck Social (@OddDuckSocial) June 11, 2015. How do you create content for Pinterest that satisfies the needs and interests of your audience? Give details (add context) about the content found on the other side of the image. How do you integrate Pinterest with other social channels? pinchat. — A5) Activate rich pins.

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Strategy Tips Marketing Storify 131

Convince & Convert

OCTOBER 9, 2015

You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. And we know that content marketing can help you do that. Your content needs to be: Relevant to your niche. Sound familiar?

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Content How To Storify Hubspot 60

Twist Image

MAY 14, 2011

Man tracks stolen laptop hundreds of miles away, calls thief - Storify. This link is to a Storify collection of the event." This has to be one of the best written pieces of content I've read online in a long time (especially the comments). How Social Media Creates a Rough Draft of History - GigaOm. mass media.

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Storify Mashup Journal Project 85

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. 1) Storify.

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Curation Tools Curata Flipboard 214

Convince & Convert

AUGUST 12, 2015

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. 22% can’t find the time to create content. 16% find it tough to create awesome content. Content is data.

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Marketing Project Publishing Survey 60

Buffer Social

AUGUST 1, 2016

From productivity and social media strategy to self-care and reflecting — even gifs ! In the early days of Buffer, our co-founder, Leo , ran a Twitter chat called #toolschat and found it to be a really great way to connect with others on Twitter who loved social media and social media tools.

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Twitter How To Storify Communities 40

Laurel Papworth

DECEMBER 11, 2013

Ten Steps to Create a Shitstorm Online with Social Media. For social change. Ten Steps to Create a Shitstorm Online with Social Media. Document everything on Social Media. Create a storify. Collate your social assets (tweets, photos whatever). Collect your lists from social media sites.

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Crowdsourcing Storify How To Curation 111

Sprout Social

MARCH 7, 2017

Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. Twitter marketing involves a lot of moving parts.

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Storify Tools Twitter Hashtag 94

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools.

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Review Tools Social Media Klout 200

Social Media Marketing

JUNE 26, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. But what is it?

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Social Media Klout Storify Yammer 166

ProBlogger

AUGUST 30, 2012

Ryan, author of controversial posts like The Top 5 Performing American Apparel Ads, And How They Get PR For Free (NSFW) , is the Director of Marketing at American Apparel, and is a self-proclaimed “media manipulator.” He has made a high-flying career serving irresistible blog content to places like the Huffington Post, Gawker, and Jezebel.

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Blogger Journal Apparel Wikipedia 40