The Social Media Incubator

FEBRUARY 5, 2013

What’s it take to run a social media campaign? There is a lot that goes into a social media campaign. And because social media has now become a major part of the way a lot of businesses are attracting new customers, developing those relationships off site is the way to go. Do you know? Make it count.

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The Social Media Incubator

SEPTEMBER 26, 2013

Having social media pages is more than just getting your company name out there and seen by more people. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Stay social. Be proactive with your content and have plenty of it.

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Engagement Social Media Reputation B2B 119

The Social Media Incubator

JULY 2, 2013

Social media for business is a growing tool that can be implemented right away. Cindy Leines, founder of CEL Public Relations, coined the appropriate term Real Time PR™ for social media because of the immediate results it can produce. Once you post to social media, you shouldn’t stop there.

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Social Media Strategy SEO Trends 130

The Social Media Incubator

MAY 29, 2014

As social media becomes more prevalent, business owners are faced with numerous legal issues. Who is going to take issue with my content? The American Bar Association has a good article about brand enforcement on social media and suggests the following steps to protect your brand: Register your brand.

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Social Media Policies Social Networking Forums 144

The Social Media Incubator

JULY 18, 2013

You’ve likely heard people refer to “high quality content” online. This phrase is typically used in reference to website content, and you’ll often hear people say that if you want to rank high in Google’s search index, then you need to produce high quality content. But what does that mean?

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Reputation Content Guidelines Google 144

The Social Media Incubator

JULY 16, 2013

Craig writes different topics about social media tips and strategies. To go viral on the Internet is to have a piece of your content explode in popularity, getting passed around from person to person and from site to site. Any social media marketing strategy should include adding a lot of value. Add Enough Value.

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The Social Media Incubator

MAY 7, 2012

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Social media sites are not all the same.

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The Social Media Incubator

NOVEMBER 21, 2011

Do you have a social media policy in place for your business? A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.”

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Policies Social Media Press Release Guidelines 111

The Social Media Incubator

AUGUST 16, 2012

Have you been forced to deal with an unfortunate social media disaster? Even those who thoroughly review content before sending it live can make errors. So what do you do if you come across a major social media emergency? Do you have a social media policy in place?

Policies 119

Policies Social Media HootSuite Guidelines 119

The Social Media Incubator

MAY 18, 2012

The Social Media Incubator prepares for Zenith Social Media Conference in Duluth this upcoming Wednesday, May 23. The advanced track will be hosted by aimClear , an advertising and social media company located in Duluth. Social Media Administrator Chelsea Janke will be attending the Zenith Conference.

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The Social Media Incubator

SEPTEMBER 28, 2011

More and more customers are reaching out to connect with companies via social media. As a result of this, virtually any company who deals with customers should have some kind of presence on social media. Now is the time to define ‘presence’ on social media. Take Facebook for instance.

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The Social Media Incubator

MARCH 9, 2011

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The Social Media Incubator

SEPTEMBER 27, 2010

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The Social Media Incubator

SEPTEMBER 27, 2010

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Social Media Content Types Brands 100

The Social Media Incubator

AUGUST 9, 2011

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Once the content is written, you then begin to utilize it to link to your website or blog.

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Hubpages Press Release Content Posterous 111

The Social Media Incubator

FEBRUARY 25, 2014

Facebook implies the content still needs to be high quality, and something the users will want to see. Continue to create timely, quality content to put on your Facebook Page and tag other Pages when it’s appropriate. It’s not a guarantee of more people seeing your post.

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Feed Feedly News Engagement 161

The Social Media Incubator

JULY 24, 2014

Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. Weird Al Yankovic’s Social Media Experiment is a Lesson For Success.

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Marketing Case Study YouTube News 179

The Social Media Incubator

DECEMBER 9, 2013

The changes by Facebook are directly related to posting more high quality content in a user’s News Feed that they will be more interested in. According to a post from Facebook’s Newsroom , the social network will be “doing a better job of distinguishing between high-quality article on a website versus a meme photo.”

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Tips Meme ROI Feed 140

The Social Media Incubator

SEPTEMBER 8, 2013

Having a company LinkedIn page is becoming a growing and critical trend in the social media strategies of businesses. 3) Share interesting and engaging content. Use or create visuals, interesting stories and timely content within your field to keep your connections involved with your company.

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LinkedIn Company B2B How To 138

The Social Media Incubator

JUNE 21, 2013

Vine has become a popular app for personal videos, allowing users to make funny, creative nine second videos and share them on social media. It’s something you need to have a plan for and you’ll want to make sure your business will have enough content to post to the app consistently. Does your business use Instagram?

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Instagram Video Mobile Hashtag 219

The Social Media Incubator

JULY 5, 2013

When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. Keep your content fresh. Be sure to constantly keep your newest and most intriguing content pinned. Why should Pinterest get more attention? Let us know in the comments below!

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Campaign Platform Social Media Engagement 125

The Social Media Incubator

APRIL 8, 2014

This new web profile may look familiar to frequent social media users, as it takes a Facebook-like approach. Social Media Social Media for Business Twitter Facebook Twitter profile design' The look of the profile won’t be the only thing changing. What do you think of the change?

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Twitter Social Media Groups Groups 151

The Social Media Incubator

OCTOBER 8, 2013

Does your business have a Twitter profile as a part of your social media strategy ? Bringing that brand to your social media pages can be a key identifier for your audience. It’s important to keep your content and your branding fresh, current and updated. How much work has gone into that profile?

Brands 140

Brands Twitter Upcoming Social Media 140

The Social Media Incubator

JULY 23, 2013

They will follow you on all the important social networks, they will share your blog posts with their friends, and they will do business with you. It’s also the door to your social authority. You must connect with others on social media. Don’t settle for shallow social media relationships.

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Reputation LinkedIn Resources Tips 143

The Social Media Incubator

NOVEMBER 25, 2013

Social media is not an “if” anymore, but a “when” and a “how.”. Social media is not a substitute for building relationships. Content is King – now more than ever before. Internet Marketing 101 Online marketing Strategic Social Media b2b marketing business marketing marketing basics marketing truths'

Marketing 132

Marketing B2B Loyalty Engineering 132

The Social Media Incubator

MARCH 5, 2014

The main issue McCue points out is users wanting “easier and better ways to discover content about the things that matter…” According to the release by Zite, it could be a minimum of six months before the app is shut down. Apps In the Media Mobile Apps Social Media Social Media News apps CNN flipboard news app zite'

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Flipboard News Mobile Issues 144

The Social Media Incubator

MARCH 6, 2014

That capability comes with any embedded content. Blogging Tips Facebook In the Media Online marketing Photo Sharing Social Media copyright infringement free image use free images getty images online image use' .” Peters also mentioned there are other monetization options presented down the road with the embed code.

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Embedding YouTube Price Tips 170

The Social Media Incubator

MAY 1, 2013

Beyond that even, you can obtain reviews of your product or service on sites like and many other sites where you can post content and link back to your site. We call this creating Social Authority for your brand, and it’s key to local search.

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The Social Media Incubator

FEBRUARY 8, 2012

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans!

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SEO Conference Upcoming Analysis 106

The Social Media Incubator

FEBRUARY 8, 2012

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans!

SEO 100

SEO Conference Upcoming Analysis 100

The Social Media Incubator

FEBRUARY 29, 2012

“While the obvious first instinct for this space will be a huge promotional message from brands, it’s important to remember that a strong sales push is not the way to go with social media,” says Social Media Strategist Caroline Melberg. Gone will be the days that scheduled blast posts are effective,” says Melberg.

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Facebook Conference Social Media Company 132

The Social Media Incubator

JUNE 10, 2011

Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. CPG (Consumer Packaged Goods) brands are driving nearly 20% of social video views. Content creators need to engage Facebookers.

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YouTube Video Groups Groups 132

The Social Media Incubator

MARCH 28, 2013

Make your content worth reading and shareable. Social media – Facebook, Twitter, Google+, LinkedIn. Pick the social media sites that will work for you and develop relationships with people in your local area. Even a local business. Build a website and get people to opt in to your e-mail list. Build your list.

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Engineering Mobile Resources LinkedIn 100

The Social Media Incubator

FEBRUARY 29, 2012

“While the obvious first instinct for this space will be a huge promotional message from brands, it’s important to remember that a strong sales push is not the way to go with social media,” says Social Media Strategist Caroline Melberg. Gone will be the days that scheduled blast posts are effective,” says Melberg.

Facebook 100

Facebook Conference Social Media Company 100

The Social Media Incubator

JULY 9, 2013

Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Customer Service.

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Engagement Social Media Tips Content 174

The Social Media Incubator

FEBRUARY 10, 2011

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Google Content 114

The Social Media Incubator

JULY 7, 2011

Social Media Strategist Caroline Melberg agrees with that assessment. “ WordPress offers unparalleled ease-of-use, vast amounts of plug-ins that offer the widest variety of functionality and search engine optimization benefits beyond compare – I recommend WordPress for all of our client blogs as a result. ”.

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