Jeff Esposito

AUGUST 29, 2012

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. This is a very valid question, so we wanted to answer it with this post.

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

JULY 6, 2011

Social Media ROI – This book from Oliver Blanchard may be the best social media book that I have read. Content Rules – As PR continues to evolve, our role turns into more of content creators. This book from CC Chapman and Ann Handley offers some great tips on building killer content.

List 39

List Social Media Review ROI 39

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JUNE 15, 2011

Folks get into social media for a number of reasons. At the time, I was content with public relations. At the time, I was content with public relations. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head. Image - pl1602.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

MARCH 3, 2014

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. NewsSpark is the social content hub where creators publish original content through their favorite mediums. The social content hub. Sparks are published by anyone with great original content. Private beta invite.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

When Jeff wasn’t officially the award-winning social media pro he is today. NewsSpark is the social content hub where creators publish original content through their favorite mediums. The social content hub. Sparks are published by anyone with great original content. Private beta invite.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

Social Media 33

Social Media Case Study Upcoming Education 33

Jeff Esposito

AUGUST 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

Social Media 32

Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

AUGUST 2, 2011

I have watched this TED talk from Mashable ‘s Adam Ostrow a few times and each time catch myself pondering what will happen to all of the digital media that I have been creating when I die. they’ll live on in perpetuity. What do you think will happen to your data?

Social Media 50

Social Media Data Content 50

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. 1 Comment - Leave a comment! link] #Socialmedia [.]

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

NOVEMBER 12, 2012

While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. Instead of settling for a “ Content is King,” site, the league added a gaming element and NFL Fan Rewards to guarantee that fans would come back.

Content 42

Content Marketing Discount Sports 42

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.] I thought [.]

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.”

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

DECEMBER 9, 2013

A social media and content marketing win by parodying the Lord of the Rings and Hobbit movies. social media YouTube Cookie Monster Lord of the Rings Sesame Street the Hobbit' Sesame Street does it again. Well played folks.

YouTube 40

YouTube Social Media Content Marketing 40

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Your ideas of kick ass content might be different from theirs.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

JUNE 4, 2012

Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. It is also a big step for brick and mortar stores who have not been as quick as their online counterparts in embracing and promoting their social presence. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. According to Klout.com, “Every time you create content or engage you influence others. Just in the last year, Klout has begun to reward influencers with things likeSubway gift cards and exclusive content.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

SEPTEMBER 17, 2012

The book itself is an outline for using content, social media and search engine optimization together to maximize success. You should read this book if: You are new to content, social, or search marketing. Kind of like a big gooey PB&J sandwich. You are thinking about building out any of those programs.

Review 44

Review Video Engineering Social Media 44

Jeff Esposito

MAY 13, 2013

exclusive content. Community Building social media Community building montecristo montecristo cigars social community' Some more thoughts are in the video below: When looking at community building, what is in it for the end-user? Is it: unique experiences. What say you? What is your golden key?

Community building 40

Community building Discount Communities Social Media 40

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. The social media space continues to fill with more and more clutter each day. What content do you offer them? For a company.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

FEBRUARY 1, 2013

Definitely worth reading if you have a social media profile. The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing. Lance Armstrong, Manti T’eo crises prove value of your own story – just like a brand, your story is important.

Communities 42

Communities Questions Social Media Content 42

Jeff Esposito

MARCH 4, 2013

If you have a blog and want to produce some interesting content, consider packing your video equipment because social media folks are always willing and ready to chat on camera. Water bottles are light and you can easily fill up anywhere. Camera swag – you meet some awesome people in Austin.

Smart Phone 52

Smart Phone Hotels iPad Energy 52

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. So if you take a second to read between the lines on this, you’ll see that content has been anointed king.

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Conference ROI Small Business Metrics 40

Jeff Esposito

JULY 5, 2011

While I initially thought the book would be on social media since I know Stelzner from his blog Social Media Examiner , I can safely sat that I was wrong. The book was more of a manual for small business owners to build up their business via strategic content, below is my full review:

Review 32

Review Video Small Business Social Media 32

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MARCH 30, 2011

Jeff Esposito asked me to write a guest post here on the topic of social media measurement. The following post is not about social media measurement. A classic case of the cobbler’s son, who has no shoes, since I work in social media. My posts are sporadic, and the SEO is MIA. Writers love to write.

Posterous 44

Posterous Blogger SEO Social Media 44

Jeff Esposito

JANUARY 2, 2012

Content Rules – Chapman/Handley – Review. Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review. Likeable Social Media – Kerpen – Review. ROI of Social Media – Powell – Review. 2011 Reading List.

Review 43

Review Case Study ROI Course 43

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. If you’re here drop me a DM to get together. Have a great weekend and catch you next week! After all, there is no such thing as a free lunch.

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

DECEMBER 7, 2012

6 Steps Toward Creating Great Marketing Content for Consumers – a list of great tips for those folks looking to create great content for their customers. Social Customer Experiences That Matter – good read on building up meaningful customer experinces in the social media space. IMage: tdm911.

Tips 38

Tips List Social Media Company 38

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. What is interesting about their approach is that they share content that appeals to both parents and kids. social media'

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

JANUARY 12, 2011

When I first started exploring this thing we call social media nearly three years ago, I don’t think that there was a day that went by that I didn’t learn something new from the opinions of folks just like you or me around the web. You probably remember the prose and some of the other verses about some lost sheep.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

NOVEMBER 28, 2011

Over the past year or so I have been fascinated by how non-profits utilize social media. When it comes to social fundraising, I have always been skeptical about celebrities or web-personalities acting as spokespeople. This content has engaged their personal networks to promoting the cause and yielding a better output.

Embedding 40

Embedding Study Examples Organization 40

Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. Cloning machines are illegal (I think) and just weird.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21