Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. By Frank Strong. His sleeves were rolled up. His tie was loose.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

SEPTEMBER 22, 2010

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. You need a social media efficiency strategy.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

SEPTEMBER 15, 2010

If you’re interested in the social media channel for your business you should check this out. My posts are now included in a new topic hub focused on social media called Social Media Informer. Tags: Social Media in Action blogging Social Media.

Social Media 132

Social Media Upcoming WordPress Conference 132

Janet Fouts

DECEMBER 10, 2013

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. OptimizeBook.com.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

FEBRUARY 11, 2013

.” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. go read it now and come back). Not always. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

NOVEMBER 3, 2010

If you read my blog very often you know that I love to teach people how to get the most out of social media. Hello, I’m a social media coach…) Whether it’s in groups, bootcamps,webinars, one-on-one or right here on my blog, this is my passion. Think of it as a mini social media coaching session.

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

APRIL 18, 2011

Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

FEBRUARY 26, 2015

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. Efficient right?

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

NOVEMBER 17, 2011

Go give them some love by sharing their relevant content too. Social media is all about reciprocity and never more so than here. The initial screens are all about who is most popular and it’s the usual suspects found on most of the social media networks. It’s still about the content. CircleCount.

Google 138

Google Content How To Badge 138

Janet Fouts

JANUARY 27, 2011

Literally when someone actually engages with your content. Like Momentus Media’s application it can be quite revealing to see how it scores your friends and competitors and even compare them through a nifty drag-and-drop interface. Peer Index. or the top 10 food trucks ?

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

AUGUST 31, 2016

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either.

Content 77

Content Marketing Tools Tips 77

Janet Fouts

MARCH 23, 2011

Create good quality content people care about and want to share. Create content regularly. Share others content with links and comments on the value of what they’ve contributed. Share original content (no plagiarizing or regurgitating other people’s posts). Be the first to share useful industry news.

Social Media 148

Social Media Insurance Questions Social Networking 148

Janet Fouts

JANUARY 12, 2017

Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? My favorites include: Focusing on people, not channels. Actually writing down your […].

Content 70

Content Marketing Social Media 70

Janet Fouts

JULY 16, 2015

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. After reading this post: Scale Content Marketing: Employees are the Secret by Frank Strong recently I invited him to a Google Hangout about this very topic, see below. Why is this?

Content 70

Content Google Company Marketing 70

Janet Fouts

DECEMBER 30, 2014

Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Let’s take a more mindful approach to marketing, especially through social media. This makes relevant content and ease of finding it crucial.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

JANUARY 19, 2016

4 things you need to do to make 2016 the year you rock content marketing.

Content 70

Content Marketing Tools Tips 70

Janet Fouts

JUNE 30, 2013

Here’s another Haiku Deck, Social Media 101 and another on Social Media for Sales. It doesn’t always translate well to Slideshare if the presentation isn’t recorded, but I hope this one contains enough content to keep your interest and explian the concepts at the same time.

Twitter 161

Twitter iPad Social Media Tips 161

Janet Fouts

MAY 7, 2016

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

Guidelines 70

Guidelines Influencer Brands Facebook 70

Janet Fouts

JUNE 6, 2017

Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. Tips to create and monitor your brand on social media. Gratitude is a basic element of society, but not used enough on social media. Practice gratitude.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

MAY 13, 2014

You’ll also see suggested skills or content suggestions to add to your profile that would get you more views for people looking for that skill or service, even groups to join and company pages that fit with your profile contents. Mouse over them and you’ll see how much that post may increase your profile viewership.

LinkedIn 149

LinkedIn Skills Industry Social Networking 149

Janet Fouts

AUGUST 26, 2014

We all love videos and sharing content that we find which resonates with us right? Wow, tons of content, and that’s only on YouTube, but finding the best is like a needle in a haystack sorta thing. My biggest problem is not flooding all my social media channels with videos! Sorry Android users.).

Curation 136

Curation Video Vimeo YouTube 136

Janet Fouts

JULY 31, 2016

There are specific rules about the use of relevant content to the 2016 Olympics on social media platforms. Get to know them before you share.

Social Media 78

Social Media Platform Content Brands 78

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Look at social media networks for the movers and shakers and learn from them. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Do they get comments and do people share their content through social media? Now take your refined list and do searches on your favorite social media networks.

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

JULY 28, 2013

I’m excited to be a part of this conference as a panelist on ” Creating a Content Factory to Feed Your Inbound Marketing ” moderated by Butch Stearns , Chief Customer Officer, The Pulse Network, Blake Landau , Social Media Program Manager, Support, Intel, and Darya Trushkina , SVP of Business Development, NARR8.

Conference 133

Conference Feed Feedly Social Media 133

Janet Fouts

JANUARY 29, 2013

You’ll still be able to add content through their new rich media feature. While I had only added a few presentations on social media Linkedin imported them all. There are other content providers that will be supported but may or may not be moved by Linkedin. Portfolio Display by Behance. Box Files by Box.

Applications 144

Applications LinkedIn Features Travel 144

Janet Fouts

DECEMBER 12, 2014

Posts that reuse the exact same content from ads. Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Facebook Social Media Networks Facebook ads Facebook likes' Posts that push people to enter promotions and sweepstakes with no real context.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

JUNE 14, 2011

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

JULY 9, 2010

So how do you learn SEO techniques and see how it relates to your own content online? If you’re like me, you want to get your hands dirty and see SEO best practices as they apply to your actual content instead of reading an e-book and then trying to see how it relates to what you do. That’s where Scribe comes in.

WordPress 133

WordPress SEO Joomla Drupal 133

Janet Fouts

DECEMBER 27, 2011

One of the fantastic things about the growth of social media is how it has widened our window on the world. Ambercadabra Amber co-wrote The Now Revolution with Jay Baer , they really get what makes new media work for business. Wanna learn about tech, social media, mobile? Naomi Dunford. Shelly Kramer. Liz Strauss.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

JANUARY 3, 2012

We are already working with a number of non-profits to help them understand social media tools and techniques. in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. Add your thoughts in the comments!

Training 112

Training Meme Small Business Social Media 112

Janet Fouts

OCTOBER 15, 2012

Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the viewer ship of these events, they have their own web TV channel called RedBullTV. but what is the real impact through social media? Obviously the big one is content is truly king. What are the lessons here?

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

NOVEMBER 7, 2011

The online social media magazine Social Media Examiner didn’t waste any time creating a page, and neither did most of the regular users of Google Plus. Google says “Google reserves the right to restrict the content on your Google+ Page at its discretion.” How could we resist?

Google 141

Google Real Estate Avatar URL 141

Janet Fouts

JANUARY 1, 2013

Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Sprout Social. If you use Sprout Social to manage your social media accounts you’ll love this app. Available for iPhone, iPad, or Android.

Mobile 175

Mobile iPad iPhone Curation 175

Janet Fouts

DECEMBER 9, 2012

Conversations tend to be casual often focus on the sharing of jokes and gossip, movies and social gaming. Maybe because social media is my business and I like geeks. On Facebook you can create tabs and then iframe in content from websites or create apps that display specific content to the user.

Communities 131

Communities Google API HootSuite 131