Direct Marketing Observations

JUNE 21, 2011

You have pushed out some weak, self serving content on all of them. You quit because, you see nothing gained and you claim that social media does not work. You push out content on all of your networks but it’s over the top and self serving. You had no strategy. Plateau #2. You have engaged with people somewhat.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. A rush to crank the content out.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

AUGUST 13, 2010

That if they had their druthers, they would outsource their social media activities. Because what they won’t admit is that social media is a big time suck and furthermore, they might not even admit that they are tired of “engaging&# every day. To outsource your social media activities.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? We are, and they are, consumers of media and creators of it. Share content. and you know what?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

OCTOBER 29, 2010

Does content drive conversation? Does good content drive good conversation? Tom pissed off a bunch or people when he said that social media isn’t all about conversation and you know what? Conversations are a derivative of social media. Conversations are not social media. He’s right.

Conversation 143

Conversation Content Study Social Media 143

Direct Marketing Observations

APRIL 12, 2010

I’m starting to become acutely aware of the extreme amounts of entertainment vehicles, media outlets, media devices, content consumption and content creation that are being produced at massive levels all around me. Social media can do that. Call it “social media celebrityism&# if you will.

Social Media 162

Social Media UGC Social Networking Content 162

Direct Marketing Observations

JANUARY 10, 2011

It’s not just social media. Monopolies in social media? This is the “Consumers of Content&# generation. How fresh can or could their content be? In social media, is it possible that what they are saying is fresh? Why does history repeat itself even in social media?

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

MAY 28, 2010

In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

MARCH 18, 2015

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. It’s how you measure the effectiveness of your content, right? But I digress.

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

MAY 20, 2011

that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. How to Fail at B2B Social Media.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. UGC (user generated content) can, in some cases will, bring the big brands to their knees. Tags: branding social media Gap Gap logo. We identify with this… So here’s what happened. They went off. And it wasn’t pretty.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MARCH 26, 2010

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. There is an assumption that if one just creates content that that is enough to drive traffic to the client.

Social Media 221

Social Media Consultant MySpace Authentication 221

Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

AUGUST 9, 2011

I was talking to a really smart person yesterday, way smarter than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out. Pretty soon, a lot of us, if not all of us, will have a pretty solid grasp of what social media is, and and how we are supposed to use it.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

MARCH 16, 2010

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. 3) Your social media certification classes didn’t really take off like you thought. 4) Stealing other peoples content was hard work.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. Create shareable content. Or search management?

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. Be authentic. and try some different things.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He is transparent, authentic, and he shares content and advice liberally when he can. He loves what social media can do and is a champion of it.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JULY 15, 2011

We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform. The action of sharing a piece of digital content in the form of a link. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

DECEMBER 8, 2011

2) The content comes from the crowd. We had no idea that 2 years and 138 tweetchats later, “Hashtag” as we call it would still be chugging along. So what have I learned? 1) Tweetchat’s don’t work w/o participation. From having great hosts to having great participants, you need both to succeed.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

MARCH 18, 2010

I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not, was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

JULY 6, 2011

But what if we say you are a “social company”? What are the value drivers of your social company ? You are social, you are participatory and you are producing content? Business is derived from your social activities ? What should they be? That’s a given right?). You engage frequently? Imperative).

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

OCTOBER 17, 2011

In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Let’s make sure that we can add an element of longevity to digital content that extends beyond the lifespan of the campaign. I got some interesting answers.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

DECEMBER 2, 2011

So do I have all the answers for the fledgling social media marketer, of course not. I know enough to be dangerous in regards to “search and social”, but you all play a game I am not familiar with…. But this much I do know; I am your target audience.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

APRIL 26, 2010

Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Tags: hashtagsocialmedia social media marc meyer jason breed.

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. There’s a better way.

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

JANUARY 18, 2011

Except maybe in the social media world. If your content can be promoted by the right people than it can reach more people. What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. Here’s why.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. I would say, it is impossible in today’s media cluttered environment, and consumers’ who tend to have ever shorter attention spans. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

OCTOBER 15, 2010

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. 1) Look for more content to be produced by “others”. 1) Look for more content to be produced by “others”. Know the difference between “real&# UGC and professional content.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JANUARY 14, 2010

Find out how visible it is on the social web- How Sociable. 2) Always wondered about the “other&# social sites that might be out there? Well here’s a list of a 101 social media websites. But nevertheless, he tweeted out this List of Social Media KPI’s on Flickr. which is invaluable.

RFP 218

RFP Bookmarklet One Spot Flickr 218