Debbie Weil

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Do You Know Your Social Media Sweet Spot?

Debbie Weil

Your sweet spot is where what YOU want to achieve using social media coincides with what your audience wants. While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback.

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Sweets and Tweets: Tony Hsieh Isn’t the Only One Delivering Customer Happiness

Debbie Weil

Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? Moving the Needle Using Social Media. Does your organization need one if you are "listening" and "interacting" via social media?

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How to prepare an Ignite or TED talk: Q & A with Jill Foster

Debbie Weil

I knew I wanted to talk about the phenomenon of baby boomers’ rapid adoption of social media. Visual media can intensify this but only after greater relevance and groundwork have been established with a clear content arc and storytelling effort. But what was the story? - How to create 20 perfect slides? Jill Foster.

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10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

It wouldn’t be a proper anniversary, however, without a heartfelt thanks to the many, many colleagues and clients whom I have interacted with through my work as a social media and blogging consultant. My friend Ann Handley , now chief content officer of MarketingProfs , was the editor.

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10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

It wouldn’t be a proper anniversary, however, without a heartfelt thanks to the many, many colleagues and clients whom I have interacted with through my work as a social media and blogging consultant. My friend Ann Handley , now chief content officer of MarketingProfs , was the editor.

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Secrets of Success Behind Blogging Success Summit

Debbie Weil

One of the reasons I’ll be talking about blogs and why they’re your social media hub on Feb. 2, 2011 is that it’s a great topic and one I sincerely believe in. Another reason is that Mike Stelzner, creator of the online Blogging Success Summit , invited me to and he is persuasive. Which brings me to my point.

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Gotta Run: I Have to Do My (Facebook) Messaging

Debbie Weil

Facebook’s new system doesn’t replace email per se; it’s a “messaging experience” that combines email, texting, IMing and social media updates. Facebook’s hold on our content is scary. Am I the only person who is starting to feel strangled by Facebook’s increasing hold on my online experience. Are we all brainwashed?

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