Dave Fleet

JUNE 4, 2014

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach.

Loyalty 257

Loyalty Social Media ROI Advertising 257

Dave Fleet

NOVEMBER 21, 2011

We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Is it to optimize content?

Social Media 413

Social Media ROI Report Sentiment 413

Dave Fleet

JANUARY 4, 2011

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. One of your foundational steps when embarking on a social media program should be to determine how you will structure your activities – centralized? Hub and spoke? Decentralized?

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

JANUARY 18, 2012

Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh). That doesn’t mean there’s no place for social media, though – far from it. Listen and learn.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

FEBRUARY 11, 2013

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. How do you ensure that a large social media team stays coordinated? Engagement at scale.

Social Media 250

Social Media Influencer Team Campaign 250

Dave Fleet

DECEMBER 4, 2017

Social media has driven momentous change in the business world over a little more than a decade. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. Change can be good.

Social Media 150

Social Media Platform Communities Advertising 150

Dave Fleet

SEPTEMBER 27, 2011

Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” ” One of the questions revolved around whether panelists had encountered problems with legal departments when introducing social media initiatives.

Social Media 366

Social Media Tips Proposal Case Study 366

Dave Fleet

FEBRUARY 4, 2016

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.

Social Media 150

Social Media News Trends Eventful 150

Dave Fleet

NOVEMBER 2, 2010

Tweet Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around some broader topics that have emerged recently. People who try to tie social media success or failure alone to campaign results are nuts. Neither does cable news.

Social Media 343

Social Media Policies Metrics Issues 343

Dave Fleet

FEBRUARY 15, 2011

Social media and trust. Deeper within this year’s results, there are some really interesting findings for people in the social media space: The fall of “people like me&#. Social media comes in at the bottom of the list. Thirdly, the lines around “social media&# are becoming blurred.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

OCTOBER 29, 2010

As with so many other aspects of social media, it’s not all about having a flashy, creative, well-designed page layout. Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. You see, Facebook doesn’t treat all content equally.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

OCTOBER 25, 2010

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. They then layer that on top of social media which, while gaining in credibility, is still not credible as a source on its own.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

OCTOBER 15, 2013

My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Content calendars enable consistency across channels. The Three Abuses of Content Calendars.

Content 150

Content Review Software Tools 150

Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JANUARY 26, 2021

Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. Social media is not homogenous – and it’s not going away. Tracking and attribution will get harder.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

OCTOBER 4, 2011

Useful content. It (I hope) is useful stuff; content that people find applicable and helpful. Evergreen content. I got to wondering why this is happening. Here are my ideas: 1. The 13-part series of posts I wrote on communications planning walk through the process of creating a communications plan, from start to finish.

Content 279

Content Applications Sites Process 279

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

MARCH 17, 2011

Content varies in quality. This year it felt too big, with sessions spread throughout the city which provided a disincentive to attend. I think event organizers should consider whether bigger is always better, or whether they should cap the event size to prevent degradation of the event.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ? Personal Social Media.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

MARCH 8, 2011

The new plugin poses a conundrum to those working in engagement programs – specifically, around how they engage in the comment streams on sites using the plugin: Do they comment as a Facebook Page, assuming they have one (and deal with the lower personalization and effect on Page content)? Avoids diluting content on Facebook pages.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Avoiding social media osolescence.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. As part of my new approach to creating content , I’m going to begin curating the best for you. Marketing will blend promotion and content.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Social media doesn’t fit into a neat silo.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

SEPTEMBER 24, 2010

The self-proclaimed “Jedi for social media,” with a big online mouth and an even bigger following, Scott provokes strong reactions from people. On one hand the varied content makes for an interesting read that never gets dull. Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always).

Engagement 387

Engagement Review Marketing Small Business 387

Dave Fleet

JUNE 28, 2010

leads the reader through a pretty comprehensive look at the ins and outs of social media-based public relations. Once you’ve completed your “new media university&# education, Engage! then explores some core basic facets of business social media covering: The social media mindset.

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&#

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

FEBRUARY 11, 2013

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Consistent messaging vs Varied content. Global vs Local. Image: Shutterstock.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

MAY 10, 2010

Right now the content from the pages is pulled from Wikipedia (if available) and from your friends’ updates, so they’re often pretty bare but apparently Facebook plans to enable users to add content in the future. The social network launched roughly 6.5 Pay even closer attention to monitoring other social sites.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

NOVEMBER 8, 2010

Commenters also began to review other content on the site, only to find it had been taken from sources such as NPR, Martha Stewart and the Food Network. Develop a moderation policy for your social media properties, so you have something to point to if you are faced with offensive comments. What would you add?

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

JANUARY 9, 2012

Content Rules ( here’s my review ). The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon).

Social CRM 304

Social CRM Flickr ROI Review 304

Dave Fleet

NOVEMBER 17, 2010

In fact, you can completely pare down the EC you so that it looks and feels more like a desktop widget – just content flowing in without workflow capabilities and so forth. In the Agency world, this might be interesting for routing content to customers.&#. Tags: monitoring social media monitoring tools Radian6.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

DECEMBER 2, 2010

With that out of the way, on to the crux of the matter… To put it simply, bloggers accepting (or demanding) payment for posts changes the game for them in several ways: You shift from earned to paid media. You shift from content creator to service provider. Let me explain further… You shift from earned to paid media.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

MARCH 8, 2012

Measurement , because you should be watching for spikes in traffic to old content (especially issues/crisis-focused content) and the resulting patterns that emerge. Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). More thinking coming on that soon.

Curation 389

Curation Brands Facebook Patterns 389