Waxing UnLyrical

article thumbnail

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

article thumbnail

What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. In other words, the bandwidth for content consumption is fixed.

Content 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Our brains are wired to find visual content especially compelling. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement.

Content 100
article thumbnail

How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

What is distributed content and why should you know about it? Yet with social media platforms, oftentimes messaging is controlled by the user. Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Apple News.

Content 128
article thumbnail

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. Google Analytics.

Adwords 278
article thumbnail

Where Does the PESO Model Belong?

Waxing UnLyrical

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.

Team 213
article thumbnail

Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though? The takeaway.

MySpace 194