Social Media Strategery
JANUARY 6, 2014
We use social network analysis to determine how messages flow from one person to another. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. Instead, we analyze the length, content, and timing of them to optimize their reach and shares.
Social Media Strategery
OCTOBER 31, 2011
Nowhere in the definition above does it mention the words website , wiki, blog, or social network. A website is built around content. In many cases, the use of social media has enhanced these CoPs by providing more tools and opportunities for people to connect with other people. A CoP is built around conversation.
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Social Media Strategery
JANUARY 10, 2009
I can’t just post draft content out there – let me get my manager to review this first.&# As for my organization, there are a lot of people who don’t use social media, primarily for the reasons I’ve outlined above. Now, you’re making me blog about my work? I have to post my code to a wiki?
Social Media Strategery
APRIL 27, 2010
Very few internet users rely solely on government social media sites – in fact, those who use government social media sites are more likely to also use other means, both online and off, to communicate with their government as well Balance the promotions of your social media channels with other means of communications.
Social Media Strategery
JANUARY 23, 2012
Don't tell them or they'll shut this site down! Non-work conversations are prohibited – none of that "social networking" stuff here! They are overwhelmingly professional in nature, but the content is also overwhelmingly informal. Less than 10%. 10% to 49%. More than 75%. Big Brother-ish.
Social Media Strategery
JANUARY 21, 2010
After seeing how government was beginning to use social media, it dawned on me that I could create my own set of aggregated feeds and effectively build my own news site. I met with a friend that Friday who helped me set up the site and it launched that afternoon. It just felt appropriate to separate the brands and content.
Social Media Strategery
APRIL 26, 2009
Development Social Media The More Things Change, the More They Stay the Same Mon, Apr 27, 2009 Government 2.0 From entire conferences to unconferences to new government appointees to full-scale social networks , there’s no doubt that “Government 2.0″ ″ has become the latest and greatest buzzword.
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