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Why Facebook’s Updates (probably) Won’t Kill Your Business

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If users are running into too much promotional content, like “check out our new product” and “click here to get your free whiz-bang” posts, when they’re really just looking for updates from their friends, they’re going to have a bad time. Or posts that have the same content as ads. We all know Facebook has been exploding with content.

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SEO in 2014: Where It’s All Headed

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Matt Cutts went on a crusade against link networks culminating in a very high profile takedown of Lyrics site Rap Genius. Nowadays all the cool kids in SEO are talking about random affinities , targeting topics instead of keywords , and content strategies that go way beyond the keyword. Great Content” Was Split Down the Middle.

SEO 100
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Who’s Afraid of the Big Bad Yelp?

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It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone. If I had a dime for every time a business owner tore into Yelp, I’d already be retired. C) Just because they’re from Yelp doesn’t mean that it’s any more legitimate than any other advertiser’s cold call.

Review 166