Social Media Strategery

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

No one talked about social “content.” Other things happened: Conversations gave way to content. Thriving unofficial fan sites were shut down in favor of sanitized (read: boring) official sites. The only thing early adopters of social media had in common was the desire to create change.

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

Users don’t have a clear understanding of why using the site will help them. Content drives adoption: If people find the content engaging, informative, and useful they will return, if they don’t they are history. There are two parts to this: first, the content must be provided in an interesting manner. User first!

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The Federal Government Can Learn a Few Things from a New State Government Website

Social Media Strategery

According to the press release , the site gets 1.2 Here’s a quick 2 minute video highlighting the new site and some of its features. personalized, search-centric design, real-time content. Now try the site from your mobile or tablet device. million unique visitors a month and last year “processed more than 25.1

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The “New Media Director” Position is Just a Means to an End

Social Media Strategery

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

Infuriatingly, these inquiries aren’t just coming from scam sites like The Leading Edge or Worldwide Business. No, the more concerning consequence of this mixing of church and state is the audience no longer knows the provenance of the content they’re consuming. Report undisclosed sponsored content to the FTC.

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How a New Communications Graduate Can Stand Out

Social Media Strategery

Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many social media sites did you manage? What types of content did you share? How many press releases did you write? Can you link to them? What were the results?

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

So, for those who maybe might not be ready for social media, here are eight things you can do now that can help your organization become more open, and none involve social media: Update the content on your website a few times a week - And not just with more PDF downloads. You can and should link to non.gov sites.

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