Small Business Mavericks

JULY 10, 2012

One way that really took a lot of webmasters by surprise is something called the thin content rule. If you have just a few words of content on a web page, then Google won’t necessarily index that web page – or they could bury it down in the search rankings somewhere.

Content 161

Content Small Business Retail Sites 161

Small Business Mavericks

AUGUST 28, 2014

Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. The poorest performer was Paid Search, which only sent 10% of the total traffic to sites. As she says, “ You can pay and pay but organic search still wins.” ” What is she talking about?

Sites 98

Sites Paid Search MySpace Retail 98

Small Business Mavericks

OCTOBER 23, 2014

It’s true that content is the current emphasis in SEO discussions. So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. But there’s another type of content that needs to be well-written and relevant, even though the reader is a search engine instead of a person.

Content 102

Content SEO Small Business URL 102

Small Business Mavericks

JUNE 9, 2014

According to Google’s Webmaster Central Blog, “few topics confuse and scare webmasters more than site moves,” so they wrote a post on Making Site Moves Easier. It’s pretty helpful, with links to specific ways to move several categories of content migration. Two Ways Your Site Is Read.

Content 87

Content Engineering Sites URL 87

Small Business Mavericks

APRIL 29, 2011

Unloads Delicious Kudos To HubPages » Revamping Old Content About once a year or so you should go through your old content and update it. This includes your static content, blog content, and maybe even your social media content. And still other content will need a major overhaul.

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

SEPTEMBER 12, 2014

Content marketing is on everybody’s radar, right? Content is what makes your site unique and differentiates your message from all the rest of the messages everybody gets hit with, so it’s important to pay attention to what you are saying to the world. How are you going to make this content and message accessible?

Content 119

Content Marketing Small Business Trends 119

Small Business Mavericks

SEPTEMBER 17, 2014

I hope it’s content that is evergreen, which means that it stays relevant even if it’s been there a while, because that kind of content is going to bring in visitors again and again. Content That Doesn’t Expire. Others are going to be created as users get involved with your site.

Content 111

Content Construction SEO Forums 111

Small Business Mavericks

JANUARY 21, 2012

Bookmarking sites come and go fairly quickly. Pinterest is the latest and while it is an ‘invite only’ site at present, is well worth checking out. This is one site that has definitely not been set up for commercial use. You can also have your own pin board where you can pin related content to your business.

Sites 87

Sites Social Media StumbleUpon iPhone 87

Small Business Mavericks

JANUARY 6, 2015

That example is taken from Google’s Duplicate Content advice, and it would be good to refresh your memory about the subject before starting in on a content audit. The short page is packed with useful advice from the people who know what they will be using to rank your site. What’s not to like about that?

Content 70

Content URL Small Business Sites 70

Small Business Mavericks

JULY 3, 2011

It’s important, as a small business, to have a content marketing strategy. You could just post random content and hope it gains traction, drives traffic, and wins customers. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company.

Content 164

Content Marketing Small Business Newsletter 164

Small Business Mavericks

MARCH 21, 2014

Google Webmaster Central, however, recently announced that new content has been added to the educational program for webmasters. There does seem to be some useful content at Webmaster Academy. The first three modules are titled: Making a great site that’s valuable to your audience.

Google 98

Google Content Module Guidelines 98

Small Business Mavericks

AUGUST 16, 2012

Content marketing can take place on your website or offsite. But where do you find your offsite content marketing sources? Here are 4 suggestions for offsite content marketing, places where you can publish your content or have others publish content on your behalf. That’s a good question. Places like Yahoo!

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

FEBRUARY 21, 2014

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. You can do this by adding web pages to your site or by blogging. But how about improving search rankings by not adding new content. Did you know you can do that?

SEO 114

SEO Content Engineering Small Business 114

Small Business Mavericks

MAY 27, 2015

His advice on the Marketo Blog – Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing – is good advice for anyone creating content for internet use. The service will then take down the offending content. ” Who Does DMCA Protect? What Can Marketers Learn From This?

Content 70

Content Press Release Marketing WordPress 70

Small Business Mavericks

OCTOBER 6, 2014

What happens when someone sees content that they want to share? They volunteer to be on the staff, working for the original business or person who is the source of that content. What Makes Content Sharable? Adrienne Erin took a look at Creating Sharable Content and what you need to do to make it happen.

Content 102

Content Survey Research Social Media 102

Small Business Mavericks

JANUARY 2, 2015

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact. What Do Your Visitors Look For?

Content 70

Content Engineering Sites Applications 70

Small Business Mavericks

JANUARY 26, 2015

It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. Another factor in content backfires is when the intended response doesn’t happen. If you are using a content calendar , use it right. The content calendar lays out the planned topics being covered.

Content 70

Content Small Business Industry Types 70

Small Business Mavericks

SEPTEMBER 20, 2013

If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Your first and best source of ideas for content is your customers. You can use that as a springboard for your own content.

Content 112

Content Small Business B2B Review 112

Small Business Mavericks

MAY 7, 2011

» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. I see the most potential for HTML 5 being in the embedded and interactive content categories. With Web 2.0

Small Business 150

Small Business Types Content Embedding 150

Small Business Mavericks

MAY 7, 2014

On Moz, in the article “ Is Your Content Strategy Guided By Audience Intent (Or Just Keywords)? ” some good questions are asked about content. I like them all, but these three sum it up: Why are we creating this content? goal of the content). Your site is providing the content that interests your customers.

Questions 70

Questions Content Engineering SEO 70

Small Business Mavericks

AUGUST 3, 2015

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing. It can’t hurt.

Content 70

Content Marketing Engineering Meeting 70

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

Google 150

Google Content Case Study Press Release 150

Small Business Mavericks

MARCH 17, 2012

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

Publishing 98

Publishing Repository Joomla Content 98

Small Business Mavericks

MAY 10, 2013

It doesn’t matter what kind of content you have, if it isn’t strong content, then your visitors will leave. Your content must do three things really well. First, it’s got to keep your site visitors informed about key information related to your niche.

Content 101

Content How To Small Business Strategy 101

Small Business Mavericks

APRIL 9, 2012

When it comes to SEO for small business, it all starts with a good content. I’ll go further and suggest great content. Do you need ‘killer’ content? Some would argue yes, however, try coming up with ‘killer’ content everyday and you’ll most likely burn out within the week.

SEO 93

SEO Content Social Bookmarking Groups 93

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Content or Native? Content or Native?

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

FEBRUARY 24, 2015

It used to be that LinkedIn was thought of as the ultimate job site, a place where job searchers and recruiters could connect and the all-important professional networking take place. It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.”

LinkedIn 70

LinkedIn Content Marketing Curation 70

Small Business Mavericks

MAY 25, 2012

Online content can be a powerful tool when it comes to promoting your business. We have in the past discussed problems with stale content and how search engines now prefer fresh and up-to-date content. The problem is, old content still rises to the top in search results, especially when it comes to images and videos.

Content 98

Content Video Cost Engineering 98

Small Business Mavericks

DECEMBER 24, 2011

This question comes up a lot because it takes more than just having a website to make the site profitable to you. In order to drive more traffic to your website you have to continuously add content to the site. Social Media sites are wonderful places to market your business, but your website also needs your attention.

Small Business 98

Small Business Content How To Engineering 98

Small Business Mavericks

JANUARY 22, 2015

There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. The more specific your targets are, the more creative your content will be. The more specific you can be about how your offerings are better, the more focused your content will be.

Questions 70

Questions Content Advertising Process 70

Small Business Mavericks

AUGUST 21, 2012

One marketing concept that has caught on and become very popular in the last couple of years is the idea of content curation. There are several content curation platforms online that make this easy for the average small business owner to accomplish. You’ve likely heard of sites like paper.li and scoop.it.

Curation 93

Curation Paper.li Content Marketing 93

Small Business Mavericks

FEBRUARY 23, 2012

Pinterest, a popular new social media site that is based around users ‘pinning’ pages or images they find useful, has released a meta tag for website owners that will help them protect copyrighted material. Should you prevent users from using services like Pinterest, StumbleUpon, Facebook or any other social media site.

Content 105

Content StumbleUpon Social Media Sites 105

Small Business Mavericks

JUNE 10, 2015

Google has enough information to compare other results on pages 8, 9, 10, and 11, and if your CTR is well above other comparable sites, you’ll move up. Remember that when you try to build your backlink portfolio for a new site. Content Quality – Content doesn’t have to be well optimized to be of high quality.

Google 70

Google Content Journal SEO 70

Small Business Mavericks

FEBRUARY 1, 2012

One of the platforms behind search engine optimization is content. “Publish useful keyword content regularly” has been the mantra for over a decade now, however, one wonders if that is all about to change and that content on websites could become defunct. I for one hope it never comes to that.

Content 93

Content Forums Privacy Small Business 93

Small Business Mavericks

FEBRUARY 15, 2012

The Google Panda update has really made people stop and take stock of the content on their website. Content for the sake of content is going out the door. What’s now needed is content that grabs a reader’s attention. Do you write engaging content? The kind of content that readers may share with others?

Content 93

Content Directory Small Business SEO 93

Small Business Mavericks

MARCH 5, 2011

» The True Meaning Of Content What is the true meaning of content? But today, content has a rather broad view. Content has moved beyond the web page. But small business owners have to get creative in the ways that we develop content and in what that content is designed for. That was about it.

Content 79

Content Case Study Press Release Small Business 79

Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed. Just take a look at the page.

Small Business 87

Small Business Content Facebook Case Study 87