Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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Content marketing: feeling ripped off?

Sherrilynne Starkie

Your content marketing program is taking off. Someone has taken your original content and is using it online as if it were their own. You’ll get a notification direct to your inbox if some scrapes or copies your content. If it’s not, use the WHOis a database to identify the site owner find contact information.

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Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Knowing how an audience is performing, or not performing, can help site owners determine how much of their time and budget should be spent marketing towards that specific segment of visitors. The new feature, which begins rolling out this week, g ets people to share more personal content. Facebook Launches new Lists feature.

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We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. They amount to 40% of the entire adult population.

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Top five: The ethics of kids and tech

Sherrilynne Starkie

Undertanding how Facebook handles news content is a priority for communications professionals. There are other options to share Twitter content on Facebook, but they’re not as easy. YouTube has changed its video player so that it now adapts to match the aspect ratio of content.

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Top Five: Social Networks Take Action on Politics

Sherrilynne Starkie

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. The site is introducing new labels for US midterm election candidates and is set to launch its Political Campaigning Policy later this summer.

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Is it an ad or an article? Going native!

Sherrilynne Starkie

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. Sixty-two per cent of respondents think a news site loses credibility when it publishes native ads.

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