Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

Social Media 170

Social Media Vimeo Content Hubspot 170

Oktopost

JUNE 16, 2020

14 of the Best B2B Marketing Dad Jokes: What is a pirates favorite piece of B2B marketing content? I wrote an SEO-driven blog about pancakes. What did the SEO manager say when he saw twins at the movies? Duplicate content. I’m doing content marketing for a cheese company. White paper. Thee arrrrrrROI!

B2B 126

B2B Marketing SEO Analysis 126

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

Social Media 176

Social Media Content Vimeo Marketing 176

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. SEOs believe that Google is now factoring social signals into search results).

Statistics 132

Statistics Content Hubspot Marketing 132

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. The focus on content relevance is normal. The types of content that get shared most.

Content 213

Content Social Bookmarking Press Release Research 213

Pam Moore

JULY 5, 2017

What content is converting to real business? What content is producing the most leads? What content your audience likes? What content is truly engaging your audience? What content your audience is ignoring? How your blog and website visitors are finding you and your content?

Analytics 167

Analytics Google Metrics ROI 167

Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. The problem was, people were creating “thin content.” So what good did all that thin content do for you? It means we have to write better, more interesting, more compelling content that people want to read.

Creative Commons 184

Creative Commons Flickr Google SEO 184

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Search Engine Optimization (SEO ). Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Buzz Marketing for Technology

NOVEMBER 21, 2012

B2B companies often fall prey to the internal design and jargon trap, but it’s easy to get your value proposition across without content overload that creates a confusing experience. Just as you wouldn’t dream of neglecting SEO, playing guessing games with your site content is no longer acceptable.

B2B 252

B2B Marketing Case Study Buy 252

Webbiquity SMM

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Get a Grip on Your Content Marketing with a Content Calendar .

Template 78

Template Templates Social Media Content 78

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. So how exactly does PR support SEO efforts?

Tips 202

Tips B2B Journal SEO 202

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Get a Grip on Your Content Marketing with a Content Calendar .

Template 78

Template Templates Social Media Content 78

Oktopost

OCTOBER 10, 2022

Focus on Video Content. Develop Strong SEO Practices. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Focus on Video Content for a Dynamic Feed. Work with Influencers.

Brands 75

Brands B2B SEO Influencer 75

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These words are their content tag words.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Firebelly

OCTOBER 12, 2015

Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Social Media & SEO. Provides free white papers and reports to keep you up to date on industry trends and best practices. Learn more ]. Group size: 182,536 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Small Business Mavericks

NOVEMBER 30, 2015

At any rate, it is a part of content creation, or content marketing. It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. SEO – Search engine optimization is often narrowed to what takes place on your website.

Case Study 70

Case Study SEO Engineering Advertising 70

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. And as a side benefit, this is helpful for SEO.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. Basic awareness of other digital marketing disciplines, including SEO. While some agencies emphasize content creation, others place more focus on paid ad strategy.

Social Media 52

Social Media Marketing How To Cost 52

Direct Marketing Observations

SEPTEMBER 9, 2010

We need to (I need to) step back and understand who we are writing not only our blogs for, but also our white papers, our web copy and our sales literature. If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers. Tags: blogging seo marc meyer.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

JANUARY 12, 2012

Slideshare is a home for sharing presentations and white papers online. ” It is a great way to find images for social media content. PollDaddy enables users to add quick and easy polls to blog posts. Twylah allows users to create a branded page for their Twitter stream.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Writtent Blog

APRIL 19, 2013

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. 9 Tips on Creating Content for People Who Hate Writing. How to Optimize Your Social Content for the Facebook Mobile App.

Mobile 84

Mobile Content Facebook Embedding 84

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These words are their content tag words.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. These words are their content tag words.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. WordPress Hosting SEO ). WordPress Hosting SEO ). 92% of U.S.

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

OCTOBER 11, 2012

For anyone involved in SEO, staying on top of the game is a difficult task thanks to the unpredictable nature of the business. As a blogger, however, it’s almost impossible—all you want to be doing is writing great content and generating traffic, right? This guest post is by Matt Beswick. Search Engine Roundtable.

SEO 45

SEO Resources Blogger Journal 45

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.” Guest blogging is still a huge part of content marketing but if you want to make it work for you now, you don’t want to send people directly to your website.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. Create valuable backlinks for SEO. Promote your content / increase web traffic. Interact (e.g., ask and answer questions).

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Writtent Blog

SEPTEMBER 1, 2014

As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. Content Creation Copywriting'

Examples 111

Examples Tips Statistics Hubspot 111

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Manage Social Content.

ROI 219

ROI How To Marketing Proposal 219