Small Business Mavericks

JANUARY 6, 2015

You would think that sophisticated search engine algorithms would be able to differentiate between similar URLs like. That example is taken from Google’s Duplicate Content advice, and it would be good to refresh your memory about the subject before starting in on a content audit. “ [link] . and [link] .

Content 70

Content URL Small Business Sites 70

Small Business Mavericks

AUGUST 14, 2012

But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. And what a powerful custom URL that will be for the person who snags it. Google has already attacked content farms and link farms.

Google 101

Google Brands URL Reputation 101

Small Business Mavericks

FEBRUARY 19, 2014

If you’ve ever gone to a website and scrolled and scrolled through endless content, then you know how frustrating that is as a user. Much better is breaking up your content into pages, and there are several benefits to doing it this way. You need to make sure that each page has a unique URL that is search engine friendly.

Engineering 101

Engineering SEO URL Activities 101

Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed.

Small Business 87

Small Business Content Facebook Case Study 87

Small Business Mavericks

JULY 21, 2014

Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. There’s an interesting discussion going on over at the Moz Blog in the comments of Bill Sebald’s article, “ Building Better Content By Improving On Your Competitors.”

Small Business 98

Small Business Engineering URL Communities 98

Small Business Mavericks

DECEMBER 11, 2014

Some of the details might be how to categorize your content; should it have its own page or be grouped with other stuff? Give it a SEO-friendly URL and solid links to related content on your site. Designing a site is similar because the details have to link together into a cohesive whole.

GPS 122

GPS Engineering Sites URL 122

Small Business Mavericks

JANUARY 11, 2013

Your blog should produce original content. If you have to plagiarize, or steal, other bloggers’ content, then you shouldn’t blog at all. Non-search-friendly URLs – You’ve seen them. No social media promotion – Your blog should be SEO-friendly and sharable on social media. Keep it original.

URL 98

URL Blogger SEO Social Media 98

Small Business Mavericks

MAY 22, 2014

Relevant keywords in the title and description will help your SEO, and a logical file name with words instead of numbers helps people. Your site url should be clearly seen in the video so that when it is shared, people can find you. Don’t copy their videos, copy their technique and add your own twist to your unique content.

Video 102

Video Library URL SEO 102

Small Business Mavericks

MAY 27, 2012

There are other factors such as the age of a link, however, this is becoming less of an issue with Google showing a distinct preference for fresh content – you can’t have both, fresh content with old links. From an SEO perspective, keywords do help the search engines match a search term to a page.

Strategy 98

Strategy Engineering URL SEO 98

Small Business Mavericks

APRIL 21, 2012

Every page should have a unique title, and it should be relevant to the page’s content. It will promise a subject, and your content will then deliver on that subject. It is also considered a good idea to repeat the page’s title in your content, preferably at the top of the pages as an H1 heading.

Engineering 181

Engineering Domain Name URL Small Business 181

Small Business Mavericks

JANUARY 13, 2015

There is a good way to take an event your business hosts, like a workshop or seminar, and turn it into a lot of opportunities for SEO. Unpack The Content From The Event. Label Each Page Correctly For SEO. This page, a specific point in your event, is a natural long tail keyword just waiting to be given the appropriate URL.

SEO 70

SEO Eventful Content How To 70

Small Business Mavericks

MAY 22, 2012

That’s means that 70% traffic is flowing around the web from social media, bookmarks, advertising, links and because users directly type urls into browsers. If you talk to some SEO experts, search is the be-all and end-all of traffic – no where else matters. So how do you attract that traffic.

SEO 101

SEO Communities Reputation Forums 101

Small Business Mavericks

MARCH 15, 2012

The post discusses Bing’s preference for a single URL no matter what device a visitor is using to access your website. Those points include: Mobile specific URLs rarely rank in search results since there are insufficient indicators to give the URL any value. Single URLs are easier to manage.

Mobile 107

Mobile Small Business URL Engineering 107

Small Business Mavericks

DECEMBER 12, 2014

HTTP/2: A Fast, Secure Bedrock for the Future of SEO is a well-written explanation of why HTTP/2 has been developed, what it can do for your site, and how to add HTTP/2 support to your site. Therefore your HTML markup, redirects or 404 pages, URLs, page content, etc. Isn’t technology wonderful? Why Is HTTP/2 A Good Idea?

Sites 115

Sites URL SEO Types 115

Small Business Mavericks

MAY 20, 2015

But the best thing about case studies, from a marketing standpoint, is the fact that the content is your own. Your customers, your business, your product or service are all combined into a unique piece of content that can be fuel for generating more content and search engine optimization. Case Studies & More Content.

Case Study 70

Case Study Study Engineering URL 70