Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether. xid=rss (or ?xid=topstories

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

MAY 12, 2010

So “borrowing” content isn’t a Web-only phenomenon, it’s just a lot easier to spot now. Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. A wire service’s whole business model is built around selling the same content to as many news outlets as possible.

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Klout and Kred. Pinterest Tools.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

OCTOBER 7, 2014

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks. Google Trends. Wordstream.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

OCTOBER 18, 2011

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But since SEO and PR are my main areas of focus I thought I’d share my version as well. Content Optimization. Optimize/tag images and multimedia content with target keywords. Title/headline. So that’s my checklist.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here. Tags: SEO.

Sites 112

Sites News Postrank SEO 112

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. URL, so I tried using bit.ly

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. Tweet text formatting has improved since I wrote Make the Most of Your Retweet Buttons but I still regularly come across issues with: Missing URLs.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

JANUARY 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Newsweek on Tumblr: Good Effort, Needs More Engagement by Adam Sherk on January 6, 2010 Awareness of Newsweek’s Tumblr site has been increasing of late. The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Three digit URLs are not required if you submit an XML news sitemap.

News 158

News Google Tips Press Release 158

Adam Sherk

APRIL 24, 2012

Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media activity and the overall user experience. So the US URLs were used in the comparison. One-Year Gains and Losses.

Sites 187

Sites News Yahoo Comparison 187

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

AUGUST 22, 2011

MLB and the Chicago Bulls offer examples of what can get pulled in from pages with no META description tag and not much text content: — Related posts: Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag. Do Google’s Expanded Domain Results Apply to News and Video Listings?

Google 215

Google URL Sites Issues 215

Adam Sherk

JANUARY 7, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week. My professional, analytical opinion is it looks pretty darn good.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

JUNE 12, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Daily Show Visits The New York Times by Adam Sherk on June 12, 2009 I couldn’t resist sharing this great video from The Daily Show of Jason Jones visiting The New York Times.

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? While designed to help Google News better interpret and categorize the content in the sitemaps, the tags also provide publishers with additional chances for exposure. The main opportunity comes from the new tags.

News 104

News Publishing Google Press Release 104

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? Whether it is individual releases or your entire newsroom, hosting on PitchEngine means that the content is not on your site, so your domain loses the SEO benefit of the links pointing to that content.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. UPDATE: For those interested in more actual information, NYTco.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

JANUARY 12, 2011

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

MAY 1, 2012

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEOmoz covered this a while back in a post on indexation for SEO and I thought it was a good idea.

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

MAY 17, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to their main sites. www.facebook.com/nytimes): That is a missed opportunity.

Sites 167

Sites News CPM Facebook 167

Adam Sherk

FEBRUARY 5, 2013

A year ago a publisher that we work with decided to discontinue a large domain and migrate only a small portion of its content to a new subdomain on a different, existing domain. The day of the migration Google had 14,100,000 URLs from the discontinued domain in its index, according to a [site:domain.com] search. 4-May-12 2,600,000 63.

URL 149

URL Syndication Yahoo Report 149

Adam Sherk

DECEMBER 16, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains.

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

JANUARY 16, 2013

Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. And I’d venture to say just as many people have experienced a range of technical and content issues that have impeded the indexation and performance of their news content. Article Format / Content Errors.

News 261

News Google Embedding How To 261

Adam Sherk

NOVEMBER 11, 2010

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

FEBRUARY 9, 2011

eHow and Demand Media’s reputation for creating large volumes of low quality content are well known so no need to go into that here. But a more practical topic for content publishers is when it comes to keyword targeting, how many variations is too many? It is particularly helpful for sites with a lot of evergreen content.

SEO 163

SEO Compete URL Engineering 163

Adam Sherk

DECEMBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? Essentially the idea is that for ongoing stories news organizations would maintain a single, consistent “living” URL that is continually updated with the latest developments.

Google 112

Google Health Care Press Release News 112

Adam Sherk

APRIL 4, 2011

On news and content sites sudden, significant changes in page load time are often related to advertisements or third-party implementations. The 92 rating is actually for [link] which is the URL that the Google tool was redirected to). So which sites are now the best performers? April 2010 Change. 1 dailymail.co.uk 92 80 15.0%.

Sites 128

Sites News Google Yahoo 128

Adam Sherk

SEPTEMBER 22, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk What Horrible Things Did Time Magazine Do in 1964? by Adam Sherk on September 22, 2010 Was Time magazine “scurrilous and utterly shameless in its willingness to distort” in 1964? In a used bookstore over the weekend I came across some old issues of Fact: magazine.

Press Release 131

Press Release Issues News Wikipedia 131