Trending Sources

Don’t Ignore SEO Strategy in Favor of Content

Spin Sucks

Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? It’s not difficult to implement a basic SEO strategy.

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SEO Tips for Infinite Scrolling

Adam Sherk

Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items. Don’t Forget SEO. This creates an obstacle for SEO. This type of progressive enhancement is good for usability as well as SEO. Mashable is a Good Example.

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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. Given that Google has changed search engine optimisation (SEO) to include SMO (social media optimisation) and then allocated the greatest amount of points to Google Plus, you need to be on it. Feel free to request a different one but it will take a while… More information on Google Plus Custom URL’s. Replaces gplus.to

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. A key point of emphasis is that the first two items are reflective of a growing trend away from the website as we know it. Google News.

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Duplicate Content: Two Ways to Avoid SEO Problems

Spin Sucks

This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by  Derek Mabie. . Duplicate content is every webmaster’s nightmare. It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. How Does Content Get Duplicated?

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Four SEO Tips for WordPress Websites

Idaconcpts

WordPress is the world’s most popular content management system. If you work with WordPress, or you’re considering building a website on the platform, you will have probably wondered about SEO and whether there is anything specific you can do to optimize your site. The answer is that there are a number of SEO techniques you can use that are especially effective for WordPress sites. 1.

What About PDFs and SEO?

Small Business Mavericks

While it’s true that a lot of PDF content isn’t the greatest SEO content, it’s not true that PDF documents are bad to have on your site if there are good reasons for PDFs to be there. An article at Search Engine Land details the pros and cons of PDFs for SEO. If you can add spec sheets, forms, manuals, and other types of easily loaded content that users will want to download or print, it’s logical to do it in PDF format. You want a URL/filename that makes sense and is SEO-rich. Practice Good SEO.

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8 Ways To Tune Up Your SEO

Small Business Mavericks

Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up. Neil Patel at Search Engine Journal just gave us 7 Under-the-hood Optimization Techniques That Will Rock Your SEO  and act like that tune up to get your site as powerful as possible: Make your site secure. Create keyword-specific URLs. SEO Is Never Finished. regular content audit  or site audit is like popping the hood on your car to look at what needs to be attended to.

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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Posts – If you want to put up an article or any content, make it visible to the public. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategies

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Repurpose Content with These Six Tools

Spin Sucks

So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose  content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.

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Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed. What other SEO tactics should newsrooms employ?

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How Rich Answers Provide a New Approach to SEO

Convince & Convert

However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO. The key to this new approach is understanding how Google is using “Rich Answers” and how to create content that has a chance of earning a Rich Answer result for your site. Image via BigStockPhoto.com. Tables. Sliders. Forms. Sweet!

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SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. In this post we will consider on-page SEO techniques. The on-page SEO does not need you to know technology in depth, neither do you need to know the programming language / software script. Change content and share fresh content. It is very important that you deal with fresh content and have a schedule for this. You are to post fresh content practically two to three times a week. Do add your SEO tips as well!

5 Essential SEO Tips For Magento Ecommerce Stores

Social Media Marketing

This is where search engine optimization or SEO comes into the picture. SEO needs expertise mainly because search algorithms are largely unknown and hugely complex. Unless you are an SEO expert, it becomes necessary to hire a Magento or shopify SEO expert who helps in improving your rankings on search engine results page. Magento’s default settings support simple URLs.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization.

7 Steps for Performing Your Next SEO Audit

Convince & Convert

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. The search engines keep forcing companies to reevaluate their SEO strategies. Select the Content Audit tab.

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SEO PowerSuite – Everything You Need for Your Website’s SEO

Kikolani

One thing that generally drives me nuts about SEO tools is the waiting game. A lot of tools that I have tried in the past would have you enter your domain and it would take time to compile the data about your website. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. The SEO PowerSuite Toolset. SEO Spyglass. Four tools, ten minutes. Pricing.

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How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? Here are some useful SEO strategies you can use in your social media efforts. 1. Including social media meta data in your content helps you optimize how people get a preview of your link on social media platforms. You will have to update your page code with a relevant title, description, image tag, and URL.

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Search Engine Optimization Tip: Include Keywords in URLs

Bill Hartzer

They should also be found in your URLs. This is a logical step to really get more overall benefits from your SEO efforts. Here is what Matt Cutts says about Keywords in URLs: Your domain name is a big place to start. This can be complex but it is a viable option if you want to take your SEO efforts to the next level. Do you have any of your effective keywords in it?

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The Giant Robot Guide to Combining Marketing Tactics

Spin Sucks

Here’s a guide to combining marketing tactics with a single piece of content. SEO is about driving traffic over time , by indicating relevance to Google. The link to the article should include tracking code generated by Google’s URL Builder. Sharing the content inside and outside your network is a powerful traffic driver. Today’s guest post is by Andy Crestodina.

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9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. SEO Strategies: 9 Ways to Boost Your Business. 1. Optimize If this isn’t one of your top priority SEO strategies, it should be. Make better link building one of your SEO strategies. Improve Your URL Structure.

How do You Boost Local SEO?

Engaging Brand

This is why small business owners should direct their attention to local SEO strategies. Any business that gets a substantial amount of their customers locally can benefit from local SEO. However, small businesses often have the most to gain from local SEO because they do not have the marketing budgets of larger brands. Optimize Your Content. Getting Started.

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SEO Pointers - Social Media

Social Media Network Marketing

SEO is an important criteria for your online activities. SEO [Search Engine Optimization] if done accurately and consistently then it can be a very rewarding work. Below are a couple of myths and pointers that one should consider while working on SEO tasks: Duplicate the content: Having a couple of blogs that are same is not the way to go. Also having same content across various Social Media Sites, Blog and Website is not a very good idea. Link: Your best SEO is linking the various matter with each other. Another task of SEO is Keyword.

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Maximize Blog Traffic with Top 27 SEO Plugins

Writtent Blog

In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. SEO Ultimate. SEO Smart Links.

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How To Multiply Content and SEO From One Event

Small Business Mavericks

There is a good way to take an event your business hosts, like a workshop or seminar, and turn it into a lot of opportunities for SEO. Unpack The Content From The Event. Let people choose if they want to see “all” of it or the single page of information covering that point, and let each point/page add to the content of your site. Label Each Page Correctly For SEO. This page, a specific point in your event, is a natural long tail keyword just waiting to be given the appropriate URL. link building content long tail keyword SEO

A Guide to Multilingual SEO Strategy

Idaconcpts

With foreign languages experiencing exponential online growth, it’s important to consider whether or not multilingual SEO might be of benefit to your company. There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself.

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Backlinks Matter: Take Control of Them

Spin Sucks

In other words, once you’ve built a backlink , you have no power over its appearance or the URL on your site that it points to. What if there was a way to track how your links are performing, measure various metrics related to them, and even redirect the traffic and “SEO juice” that flows through them to the individual pages of your site? Let’s cover SEO first.

Basic SEO for Bloggers

Kikolani

would only be able to find your site (1) by typing in the exact URL in the address bar or (2) by clicking on a link to your site from another site. SEO at its core. Search Engine Optimization (SEO) is really all about enhancing a website so that the search bots can find it more easily and, as mentioned, identify which terms it should rank for. Do Good SEO. mean, really.

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Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Is my content useful? Is my content error-free? Your URL matters too!

Simple SEO Tips

Unspoken

You get a great URL. That’s where SEO comes in. The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. However, the links must absolutely be relevant to your site and your content in order to improve your search engine ranking. Photo Source).

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The Hidden Insights of SEO

Kikolani

Long back Search Engine Optimization(SEO) used to be a discipline governed by blackhat marketers. With the moving time ‘Hidden Insights of SEO’ turned to be ‘ a game of common sense’. Big brands started using quality content, address their target audience search intent and optimize the site accordingly from a tech perspective. Content Ideas. Technical SEO.

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How to Do an SEO-Friendly Blogging

Kikolani

In the present era of content marketing peak, it is not enough to be simply an excellent writer and an expert in the field. Sufficient SEO knowledge will sky rocket your performance you aim at. Below, I’ll share many actionable tips to facilitate your becoming an SEO-savvy blogger. Is Your Website SEO-friendly? Is there duplicate content? Evergreen content.

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How to Build a Billion Dollar SEO Empire

Viper Chill

A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot” It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. Aaron Wall of SEO Book had a different take on the subject.

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SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)

Socialmedia.biz

Almost nobody knows everything about how SEO (search engine optimization) really works. And, honestly, shouldn’t your business be focusing on things like increasing growth and revenue instead of dwelling on the right mix of SEO tactics that will benefit your company? Those who do this for a living have identified more than 200 SEO ranking factors that Google takes into account.

5 Ways to Improve your SEO Today

Puzzle Marketer

Yes, I’m talking about SEO , or search engine optimization. SEO is less of a demand creating technique and more a demand capture technique. The post 5 Ways to Improve your SEO Today appeared first on Puzzle Marketer. Originally posted here at USSCOSpeaks.com. Now that you have a website, the next natural question is “How do I get people to come visit it?”.

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SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. In this post we will consider on-page SEO techniques. The on-page SEO does not need you to know technology in depth, neither do you need to know the programming language / software script. Change content and share fresh content. It is very important that you deal with fresh content and have a schedule for this. You are to post fresh content practically two to three times a week. Do add your SEO tips as well

3 Ways to Transform Your Blog Into a SEO Machine

Convince & Convert

Search Engine Optimization (SEO). Using ALL of these options is ideal, but if you can only chose one, then SEO gets my vote every time. Install a good SEO plug-in. My favorite free SEO solution is  WordPress SEO by Yoast , which makes it easy as red light, yellow light, green light. This is an essential component for SEO success. Sharing on social media.

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14 Blog Writing Tips for Creating SEO-Friendly Blog Posts

Writtent Blog

If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. Even if your writing is top-notch and your content’s amazing, if you don’t publish regularly, you don’t get search traffic. Vary Content Types & Lengths. URL if possible. throughout the content. Media.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.

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?6 SEO Myths BUSTED

Writtent Blog

That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so. But some popular beliefs about SEO are just flat-out wrong. This lead many SEO copywriting blogs to proclaim the “death” of the keyword. The keyword is dead. Reality. Myth 2. Reality.

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