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How companies use video content on social media

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If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Truth is people are still on Facebook, active and consuming content — especially videos. Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good.

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6 Web Analytics Tools to Help Strengthen Your Content Strategy

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Here are 6 tools that can help you gain insight into your data and help drive your content strategy to the next level. Similar to Google Analytics, Matomo provides a digestible look at your website’s visitors, page views, ecommerce and SEO in real time, among many other key performance indicators, or KPIs. 6 best web analytics tools.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

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Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board.

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16 Tools Every Social Media Manager Should Use

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One of the frustrations of managing multiple Twitter accounts is the need to log in and out any time you need to review content, respond to messages, or read tweets. Hootsuite takes it a step further and allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, Google+, Foursquare and many more networks.