Small Business Mavericks

DECEMBER 1, 2014

First, let’s look at why the promise is a lie: Does your content live up to potential? Content Should Live Up To SEO Expectations. It really isn’t “SEO vs content” because we need both to be successful online as a business. Is your site easy to navigate? Are your links legitimate?

SEO 102

SEO Engineering How To Small Business 102

Small Business Mavericks

SEPTEMBER 10, 2014

Do you know what negative SEO is? It’s the manipulation of SEO techniques to damage a competitor’s rankings. ” So he wrote The Top Five Ways to Defend Against Negative SEO. .” ” So he wrote The Top Five Ways to Defend Against Negative SEO. The Top Five Defensive SEO Weapons.

SEO 102

SEO Journal Small Business Notification 102

Small Business Mavericks

JULY 15, 2015

Is SEO dead? Typically, the “SEO is dead” people argue that the search engines have changed their algorithms so much that attempting to rank your web pages using traditionally keyword-targeted content is a waste of time. Real SEO will take care of itself. If Keywords Matter, Is SEO Really ‘Dead’?

SEO 70

SEO Engineering Analysis Metrics 70

Small Business Mavericks

OCTOBER 7, 2014

There’s been a lot of talk about content, the importance of quality content, content being king, and content wiping out the old way of doing SEO. So I was interested to see what Searchmetrics had to say about SEO Ranking Factors for 2014 in the Google-US. This is basic SEO stuff, right?

SEO 107

SEO Engineering Small Business Study 107

Small Business Mavericks

SEPTEMBER 14, 2012

In the early days of Web marketing, webmasters spent their SEO capital writing impressive meta descriptions and stuffing their web pages with keywords. The best way to help the search engines do that, and it’s always been the case, is to create quality content that your website visitors can benefit from. That’s the rule.

SEO 161

SEO Directory Engineering Mobile 161

Small Business Mavericks

NOVEMBER 7, 2013

There were SEO strategies , but they didn’t involve social media. Content marketing – First and foremost, you should look at your on-page and off-site content. Narrow your focus and optimize your content for a particular niche audience. Technical SEO – Even bad content can rank for keywords.

SEO 105

SEO Small Business Engineering Social Media 105

Small Business Mavericks

MAY 12, 2011

There seems to be two major philosophies with regard to link building in the SEO realm. You have SEOs who believe that link building is the most important SEO activity. Then you have SEOs who believe that content development is more important. I’m on the side of the content development SEOs.

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SEO Engineering Activities Types 173

Small Business Mavericks

FEBRUARY 12, 2013

For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere. That should also be why you have an SEO strategy. That should also be why you have an SEO strategy. Marketing and SEO go hand in hand. That is, you want to make new customers.

SEO 93

SEO Marketing Engineering Buy 93

Small Business Mavericks

DECEMBER 22, 2014

B2C has a good look at SEO in 2015: the 5 Essential Elements of a Successful Strategy by Keely McGroarty, and I think some of these should make it on to your list next year: Responsive design — because mobile is only going to be more prevalent in the future. Content — because that’s what we are looking for when we go online.

SEO 126

SEO List URL Small Business 126

Small Business Mavericks

SEPTEMBER 13, 2013

SEO is not like instant coffee. SEO is not about getting all the best links you can get from all the best websites. It’s about producing great content that people like to read. And, yes, you can use keywords and links to get the job done, but those things themselves are not the chief drivers of SEO.

SEO 101

SEO Small Business Engineering Campaign 101

Small Business Mavericks

OCTOBER 5, 2015

It’s called search engine optimization (SEO). SEO is something every business can employ at little expense and receive huge benefits. Now, I’m not saying SEO is a cure-all panacea for a failing business. Now, I’m not saying SEO is a cure-all panacea for a failing business. It’s not that hard.

Small Business 70

Small Business SEO Engineering Newsletter 70

Small Business Mavericks

OCTOBER 15, 2014

Marketing & SEO Are About Language. Christian Arno just covered the subject of making your international e-commerce site SEO-friendly on SiteProNews. (It’s He suggests creating tailored websites for each market, choosing appropriate keywords, and localizing your content. That still makes me laugh.)

SEO 102

SEO Airlines Small Business Sites 102

Small Business Mavericks

MAY 29, 2015

SEO has been around a long time. Here are a few of the worst: SEO is no longer being used in internet marketing. SEO may have changed a lot, but it absolutely is an important part of any Internet marketing plan. SEO is a matter of using a secret formula. SEO is dishonest because it is trying to trick Google.

SEO 70

SEO Engineering Reputation Analysis 70

Small Business Mavericks

AUGUST 5, 2015

Search engine optimization (SEO) is just as important today as it ever was. Many online marketers have jumped on the “ SEO is dead ” bandwagon, but I assure you it isn’t dead. While SEO isn’t dead, it isn’t quite the same in practice as it used to be. I call these the three prongs of your SEO fork.

SEO 70

SEO Engineering Patterns Influencer 70

Small Business Mavericks

SEPTEMBER 4, 2015

How important is search engine optimization (SEO)? Is it so important that you should pore over every word on your blog and website to find ways to improve your SEO so that your content ranks higher in the search engines? ” Rand Fishkin of Moz says “good unique content” must die. .”

SEO 70

SEO Engineering Small Business Fashion 70

Small Business Mavericks

MARCH 4, 2012

Are eCommerce websites any different to a standard website or blog when it comes to SEO? You would think that a website was a website and that SEO is similar across the board. In essence, SEO is similar, however, different types of websites do need to concentrate on different areas of SEO.

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

OCTOBER 23, 2014

It’s true that content is the current emphasis in SEO discussions. So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. But there’s another type of content that needs to be well-written and relevant, even though the reader is a search engine instead of a person.

Content 102

Content SEO Small Business URL 102

Small Business Mavericks

DECEMBER 19, 2013

These are two areas of SEO that you should pay attention to in the future. Beyond that, you should also focus on creating quality content, promoting it through social media and other relevant online channels, building your brand, and establishing relationships with key influencers in your niche.

SEO 98

SEO Reputation Energy Influencer 98

Small Business Mavericks

FEBRUARY 13, 2015

Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up. SEO Is Never Finished. A regular content audit or site audit is like popping the hood on your car to look at what needs to be attended to.

SEO 70

SEO Engineering Journal Small Business 70

Small Business Mavericks

JUNE 12, 2013

This can be costly, lead to duplicate content issues, and be bad for SEO. For instance, if you have a mobile website and a traditional HTML website, both with the same content, then Google may decide to de-index one of those sites based on the duplicate content. You certainly don’t want that to happen.

SEO 110

SEO Cost Issues Mobile 110

Small Business Mavericks

FEBRUARY 6, 2015

” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink. This causes a problem with customers, and it causes a problem with Panda, the Google algorithm designed to filter out weak content. That additional content boosts your SEO.

SEO 70

SEO Small Business Products Sites 70

Small Business Mavericks

SEPTEMBER 9, 2015

It isn’t easy either, however, it can be done with a few simple tweaks to your content. Here are seven simple ways to improve your SEO in just a few minutes each day. Not only do they clue readers in on what your content is about, but search engine spiders pick up on keywords to determine how to rank those pages.

SEO 70

SEO Engineering Blogger LinkedIn 70

Small Business Mavericks

OCTOBER 31, 2012

Every year, or two or three times in some years, someone will pen an article telling us all how SEO is dead or dying and how Google is the culprit. Well, here’s another one, only this one seems to be in the “SEO is not dying” camp, but it sure comes close. Bottom line, SEO is not dead, nor is it dying.

SEO 101

SEO Reputation Engineering Google 101

Small Business Mavericks

MARCH 19, 2015

Past SEO Tactics Can Haunt Us. They’d been told this was a legitimate SEO tactic. That usually means the links are earned because someone likes your content. link building bad seo link schemes paid links' The company that needed help cleaning up their foray into link schemes wasn’t trying to be dishonest.

SEO 70

SEO Engineering Small Business System 70

Small Business Mavericks

JULY 8, 2014

Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. Number of Indexed Pages is the count of your website’s content…how many pages you have. SEO for Small Business data SEO seo data website'

SEO 87

SEO Overview Engineering Small Business 87

Small Business Mavericks

AUGUST 22, 2012

For most of Internet history there has been a growing battle between on-site SEO and off-site SEO. Put another way, marketers have debated the relative value of on-site content and off-site content ever since the advent of the World Wide Web. Other marketers will sing the praises of on-site content.

Sites 101

Sites SEO Engineering Publishing 101

Small Business Mavericks

OCTOBER 29, 2011

SEO stands for search engine optimization. Consider that most of your competition don’t practice sound SEO strategies in their content marketing efforts. So what makes for sound SEO practices? Then, you’ve got to be able to implement a good SEO strategy that creates results in the search engine results pages.

SEO 93

SEO Engineering Strategy Process 93

Small Business Mavericks

OCTOBER 19, 2012

SEO used to be the art of ranking web pages in the search engines for specific key phrases. But to achieve high traffic from search engine rankings, you need to focus on producing quality content and distributing that content across as many platforms as possible – search and social. I’ve said it before.

SEO 105

SEO Engineering Social Networking Google 105

Small Business Mavericks

DECEMBER 6, 2011

As I’ve written before, having a successful SEO strategy involves a number of elements, with getting your content out there being foremost among them. A business that is looking to boost their SEO through inbound links should keep this in mind. But having links is still an important part of the larger strategy.

SEO 156

SEO Applications Google Examples 156

Small Business Mavericks

MARCH 20, 2014

User-generated content (UGC) is any content created by users of your website. So what are the benefits to allowing this type of content? There are three really big benefits to user-generated content: Customer interaction – First, you can interact meaningfully with your customers. But what if it’s not?

UGC 105

UGC Forums Content SEO 105

Small Business Mavericks

JUNE 7, 2013

If you believe that link building is the most important SEO activity and that Google’s algorithm updates – Panda and Penguin – are primarily designed to hamper link building activities, then you are more likely to believe that social media is SEO. Audience Engagement. You are building relationships.

SEO 98

SEO Exercises Engagement Social Media 98

Small Business Mavericks

OCTOBER 21, 2011

If you listen to some search engine optimization professionals , SEO is dead – if it was ever alive. The best thing you can do for your website content is write it in natural language mode. They’re not so all-important that you should cram them into your content like stuffing a duffle bag for a camping trip.

SEO 93

SEO Engineering Content Small Business 93

Small Business Mavericks

APRIL 22, 2011

Here are those 3 benefits: Fresh Content – Every time you write a blog post, you add fresh content to your website. There are other benefits to blogging, but these are three of the biggest SEO benefits. Of course, you only get these benefits if your blog and if you blog in the right manner. Do you have a company blog ?

Small Business 168

Small Business SEO Case Study Press Release 168

Small Business Mavericks

FEBRUARY 25, 2014

Google’s emphasis is on returning high quality content for its end user – the searcher. SEO for Small Business bing content google quality content' Even Google stears clear of saying that spelling and grammatical errors could cause a fall in rankings, though I suspect that it’s been true for a long time.

Content 98

Content Small Business Engineering SEO 98

Small Business Mavericks

FEBRUARY 11, 2013

It’s not easy maintaining SEO rankings when you redesign a website. First, you could lose search engine rankings if you significantly change your content. You’ll have to decide if you want to create new pages to seize upon new opportunities or revamp your content on certain pages to convert better for the targeted keywords.

SEO 87

SEO How To Metrics Engineering 87

Small Business Mavericks

SEPTEMBER 17, 2014

I hope it’s content that is evergreen, which means that it stays relevant even if it’s been there a while, because that kind of content is going to bring in visitors again and again. Content That Doesn’t Expire. Content That Is Easily Found. Get feedback on your site and the content you have.

Content 111

Content Construction SEO Forums 111

Small Business Mavericks

NOVEMBER 3, 2011

But I like what Danny Sullivan has done at Search Engine Land in creating The Periodic Table of SEO Ranking Factors. That’s a big leap forward in terms of learning SEO for someone new to the game. While I’m aware that every SEO will have his or her own preferences, I for one at least agree with Danny on the big picture.

SEO 93

SEO Engineering Sites Buy 93