Direct Marketing Observations

SEPTEMBER 9, 2010

If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers. If you can somehow straddle the line of SEO and write for your customers and prospects, good on you. Not only does that apply to your blog but every other piece of written content you crank out for your company.

SEO 164

SEO Industry Engineering Social Media 164

Direct Marketing Observations

MARCH 29, 2011

Black to beat Bieber for YouTube’s most hated… via Know Your Meme. This is your brain on Rebecca Black. By Helen A.S.

Meme 162

Meme Content YouTube Report 162

Direct Marketing Observations

SEPTEMBER 30, 2011

When what is really necessary is a lot of OFF page SEO work, a lot of content creation, content curation , and content consumption and commenting. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

AUGUST 9, 2011

Just like the early days of the internet and AOL, of email and using Hotmail and Outlook for some good ole’ email blasts, of SEO, of pay per click, of content marketing and so on and so forth. For some of you snake oil dudes -the clock is ticking.

Social Media 166

Social Media SEO Skills Education 166

Direct Marketing Observations

AUGUST 24, 2011

I used to be an SEO specialist until what I did just became a small part of the daily mix of things that I did for our clients. Or where the title of the promo piece was as important as the content contained within? Case in point. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

MARCH 16, 2010

4) Stealing other peoples content was hard work. 15) You hate creating content and no one was coming to the blog. Tags: Facebook Marketing SEO/SEM Social Media marketing blogging social media Twitter marc meyer social media today social media snake oil. 5) Spamming hashtags wasn’t driving any business.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

JULY 16, 2010

Paul Chaney shot this out today; Deliver your content to the social web with dlvr.it. As video looms larger and larger, you need to understand the proper mechanics of optimizing your video content for SEO. I haven’t done one of these posts in awhile but let’s get right to it. Fantastic insight. You need a QR code.

Sites 164

Sites Instant Messaging SEO Social Media 164

Direct Marketing Observations

MARCH 10, 2011

The content of the email? Moment Number Two: I initially got into social media because of my SEO background. I found out rather quickly how one could “game&# blogs for SEO and reputation management with hyper linked signatures embedded with key words. Though at the end of the day, I didn’t expect a response.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

DECEMBER 14, 2011

So you have to think about things like: Site design that incorporates SEO. Content creation. Remember when websites were stuffed with content because marketers and webmasters thought that’s what we wanted? SEM to artificially drive traffic. Some type of lead generation. All with the premise of driving traffic. Guess what?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JANUARY 10, 2011

This is the “Consumers of Content&# generation. Because social media is “still&# new and still growing, the thinking can be that there is always someone new coming to the party that may or may not be reading content for the first time, seeing a site for the first time and using an app for the first time.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JULY 7, 2010

I struggle to write good content. I probably don’t blog as much because I also see a lot of the same content regurgitated as well. I do like and want digital, relevant, consistent content in snackable bits though. What we really should be looking for though is compelling content, variety and personality.

SEO 122

SEO Social Media Process Content 122

Direct Marketing Observations

MARCH 23, 2010

Rubber necking our way through life and content not to get involved. Tags: SEO/SEM Twitter social media marc meyer microblogging non-profits for social media. The point is, a life was saved because someone sensed that someone needed help and they took action, and they used Twitter to do it. So why does Twitter still matter?

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

FEBRUARY 3, 2012

Salacious content always works. When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes? I knew that the post wouldn’t really reveal a secret that I had not read countless times before.

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

AUGUST 13, 2010

But you see, there’s more than just the blog, that’s the easy part; there are status updates, there are content updates, consuming content, creating content, sharing info, driving traffic, analyzing data, connecting with your peers, finding your customers, making sure your clients are happy, and looking for prospects.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

JANUARY 26, 2010

Some good content/writing here. Tags: SEO/SEM b2b b2c marc meyer social media Social Media marketing. thanks to Lee Odden, they are getting some nice recognition in this post of 25 women who rock social media. I’m happy to say that I know 3/4 of those mentioned on this list. Me neither until last week.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

FEBRUARY 9, 2010

I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Today anyone can produce content and distribute to a potentially sizeable market. With so much content now available, many forms of content quickly become commoditized and thereby become almost irrelevant.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

FEBRUARY 15, 2010

Severity – of the content itself. “X Further defined by a direct vs indirect mention and context of the content. Tags: SEO/SEM. How many followers, how often they interact (like a TwitterGrader ). OK, try managing that formula through reports. No way, Jose! Follow along using #sm47 or simply go to our LIV.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 18, 2011

If your content can be promoted by the right people than it can reach more people. What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. They might share and promote your crappy content too. Here’s why.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

APRIL 19, 2010

But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content. Share content. And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. Upload an audio podcast. Tweet on Twitter.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

OCTOBER 27, 2011

I had a friend of mine who recently asked me how is he supposed to make money blogging or creating good content- and this was after one of his friends mentioned that a monkey could write content… I asked him, why would someone pay for your content? What is the value proposition of your content?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

DECEMBER 16, 2016

Paid social, ugh… Snackable Content-That’s all we want! There’s content, and then there’s our content. I noticed the term Smart Cities starting to show up a lot in what I was reading, sharing, tweeting and talking about. Not a day went by where I did not talk about The Internet of Things. Influencers?

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

MARCH 21, 2013

It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. But, it’s not magic beans.

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

MARCH 1, 2012

Metas matter because they drive the creation of content, the creation of bios, and the creation of hyperlinks from Tumblr and Twitter to YouTube and Pinterest. The point being that search will continue to love social but before you even get to the point of cranking valuable content about you and your business. you know why?

Adwords 138

Adwords Tumblr Reputation YouTube 138

Direct Marketing Observations

AUGUST 10, 2011

We create the content, we share the content and we consume the content-CONSTANTLY. According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. This is the world that we live in now.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

MAY 13, 2022

According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! You can look no further than the explosion of video. People love stories about real people and about real things. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

JANUARY 12, 2012

” It is a great way to find images for social media content. Twylah allows users to create a branded page for their Twitter stream. EveryStockPhoto bills themselves as “the largest search engine for free photos.”

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

MAY 20, 2011

that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

JULY 6, 2011

You are social, you are participatory and you are producing content? But what if we say you are a “social company”? What are the value drivers of your social company ? What should they be? That’s a given right?). You engage frequently? It permeates your organization? Imperative). Business is derived from your social activities ?

Social Media 131

Social Media Organization Activities Company 131

Direct Marketing Observations

DECEMBER 3, 2010

24) I absolutely loved this post from April, but I’m partial because of my SEO background. 36 SEO Myths That Won’t Die But Need To. As we hurdle into 2011, first, I want to thank those who made the content that I consumed and you consumed in 2010, but now it’s time to start thinking in a more altruistic, giving way.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

JANUARY 25, 2019

The graphical layout is semi-easy on the eyes and the browsing experience is uber simple and it’s content rich. Still some like the fact that the barrier of entry into the collective pulse of what is current, is low and seamless.

Facebook 170

Facebook Social Networking MySpace Comparison 170