Buzz Marketing for Technology
JANUARY 11, 2011
They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.
Buzz Marketing for Technology
MAY 28, 2014
The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.
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Buzz Marketing for Technology
JUNE 10, 2015
This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.
Buzz Marketing for Technology
JUNE 5, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Here are some things to consider when doing so: Improve page load speeds by leaving out huge graphics and Flash content.
Buzz Marketing for Technology
JUNE 17, 2015
I think content personalization is the biggest opportunity into 2016 for B2B Marketers. At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager.
Buzz Marketing for Technology
APRIL 10, 2013
There’s the notion that things like SEO, PPC, affiliate marketing and the like are far more important than increasing shopping cart sizes, decreasing abandonment, upselling and cross selling. But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands.
Buzz Marketing for Technology
DECEMBER 29, 2010
– In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Billion Dollars just barely over ten years later. 4 C’s of B2B Marketing.
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