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2011 PR Trends – Unlock and Socialize Existing Content

Proactive Report

Another 2011 trend predicted by ClickThrough has PR implications: Many companies have excellent existing content in PDFs, brochures, PowerPoints and offline video that can be converted to digital assets, put online and filtered into the social web. Google Trends shows how searches for Scribd took off in 2009 and stayed high through 2010.

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Understand Social Media in 3 Words

Ari Herzog

If you upload photos to Flickr and videos to YouTube and documents to Scribd and Slideshare and Posterous, people will definitely come. See, you can create as many fancy websites that make your heart content. If you create a Twitter account, people will come. But here are another three secret words: People Might Come.

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Coca-Cola Adopts New Social Media Policies | Justin Levy

Justin Levy

If you can’t view this video, you can grab it over on YouTube. If you want to read Coca-Cola’s new social media policy, you can either read it below or grab it over on Scribd. Powered By Headway Go To Top Administrator Login Copyright © 2010 Justin Levy All content © Justin Levy. That’s why I [.]

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65 Ways to Drive Traffic to Your Blog

ProBlogger

Then submit your PDFs to document sharing sites like Scribd and DocStoc. Both search engines and visitors like to see fresh, quality content. The more content you have, the more chances you have for ranking for variety of keywords, which will mean more organic traffic for your blog. Build a Facebook fan page for your blog.

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12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.