Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

OCTOBER 27, 2009

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

NOVEMBER 23, 2009

Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 101

News Google Hitwise Press Release 101

Adam Sherk

NOVEMBER 23, 2010

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss, source=rss, ?xid=newsletter,

URL 114

URL Syndication Newsletter RSS 114

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Search Engines 34% of the public now use search engines to find news at least three days a week, up from 19% in 2008.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

MAY 26, 2009

by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs). However there is also a downside.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

JANUARY 4, 2010

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Here’s wishing everyone an interesting and productive 2010. Related posts: How to Identify Your Own Top Trends Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Social Media Super Bowl: Which Team Has More Reach?

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

AUGUST 24, 2010

This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). On a related note, it will be interesting to see what impact the new expanded results will have on search referrals to news and content sites.

News 113

News List Google Embedding 113

Adam Sherk

DECEMBER 2, 2009

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 101

News Google Syndication Press Release 101

Adam Sherk

JANUARY 19, 2010

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Much of what I came across will not be particularly compelling to users or do much to drive repeat visits.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

OCTOBER 20, 2009

Releases are posted on their press release page (and in its RSS feed) and tweeted via @muckrack , which currently has 5k+ followers. Based on their press release page and RSS feed, since the service launched in late July they’ve distributed 51 press releases, a small number being their own.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

OCTOBER 6, 2010

by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc. Thanks for your post.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

FEBRUARY 19, 2010

But that’s no longer a significant opportunity, so blog tags are now more about on-site usability; directing users to additional content on a particular topic or allowing them to subscribe to topic-specific RSS feeds. To be clear, I’m not saying that blog tags have no SEO purpose or value.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

OCTOBER 29, 2009

by Adam Sherk on October 29, 2009 This week Google unveiled Google Social Search , an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. If not how do we get there? Related posts: Does Google Want Brands in Your Social Circle?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

JANUARY 11, 2010

While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Study 147

Study News Press Release Report 147

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

JANUARY 7, 2010

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Is this a good thing?

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

MAY 15, 2009

The SEO team has been involved in the project since the beginning and recommended the implementation of one-to-one 301 redirects of all IHT content to its new location at the NYT.com. This, of course, conforms to best SEO practices when moving any content and was accepted and built into the timeline.

URL 100

URL Syndication SEO Press Release 100

Adam Sherk

DECEMBER 1, 2009

While designed to help Google News better interpret and categorize the content in the sitemaps, the tags also provide publishers with additional chances for exposure. It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify.

News 104

News Publishing Google Press Release 104

Adam Sherk

JANUARY 6, 2010

The layout is clean and simple, the content is interesting and Newsweek is mixing in plenty of items from other sources. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. It’s actually been around for a while but Newsweek seems to have been giving it more attention over the past few months.

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

MAY 22, 2009

Due to space limitations and to try to grab on-site users’ attention, news sites sometimes use shorter and/or wittier “tout links&# on home pages, section fronts and in popular content modules. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 100

News Google Syndication Press Release 100

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

OCTOBER 23, 2009

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. As for social media traffic, while still quite small those figures are definitely trending up strongly for news and content sites, especially when looked at year-over-year.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

JUNE 5, 2009

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

JUNE 12, 2009

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

FEBRUARY 17, 2010

Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. And while there are many improvements that could be made to the interface, Facebook Pages offer a clean, simple way for news sites to promote their content and interact with readers.

Sites 118

Sites News Google Facebook 118

Adam Sherk

DECEMBER 17, 2009

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

APRIL 14, 2009

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

JULY 28, 2009

A similar method is the more traditional “dek” below the headline, as seen in this example from BusinessWeek.com : The use of article highlights or summaries is particularly helpful in instances where the on-page headline does not provide a clear, literal description of the content.

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

JANUARY 21, 2010

Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Social Media 122

Social Media Press Release Microblogging Survey 122