Harp Interactive

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5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! At the core of all the social networks is an RSS feed.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Monitoring Tools For: Blogs. Blogdigger.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Facebook is being used for everyday tasks like e-mail, instant messaging, reading news, blogs, RSS feeds, search and shopping. Users can now add topics, products or content they like on other sites to their Facebook profiles! Recommendation engines will provide users relevant content with implications on ad targeting.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

RSS & email subscriptions. PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed. Bit.ly : Tracks click through on links to 3rd party content. Here are Some Key Performing Indicators of Social Media Engagement that you may consider measuring: Bookmarks (onsite, offsite).

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.

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The truth in online health communities

Harp Interactive

This type of content is also ideal for going viral! Repurpose it for creating content to feed all the social media channels. Adapt social media content for back-link-campaigns: Social media polls and crowd-sourced tips and tricks can be compiled to create reference articles to attract backlinks.