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Tracking Sales at Retail from Influencer Marketing

Ignite Social Media

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. One approach is geofencing a test region where influencer content is pushed and comparing sales to a control region without influencer content.

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Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Retailers that blend online and in person shopping experiences will be this holiday season’s sales winners.

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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. Content marketing delivers sales leads.

Retail 346
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

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How 5 retail brands are stealing the show online

Audiense

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.

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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. Altar’d State is a finalist among some prestigious campaigns, like: Beats by Dre, Starbucks UK, and Adidas Running, to name a few.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

3 trend forecasting tips for retail brands. As more people create content poking fun at pop culture, it encourages others to check it out so they can be in on the joke. The post The Twilight renaissance: Why retailers need social media for trend forecasting appeared first on Sprout Social.

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