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Social Media Success Starts with Listening

Webbiquity SMM

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Once you have an idea of who your true current or potential advocates may be, promote their content—whether it’s about you or just interesting industry news or commentary.

SM2 189
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Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader.

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Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

Cymfony 152
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Fourth – what are the operational/resource concerns? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Great resource. How easy is it to pull a quick dashboard without a lot of work on your part? What’s the client/competitor/industry name(s)?

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I (nor anyone else) can predict what content will “Go Viral” 5) There is no single recipe for success in social media. Then, listen to their social media activity and determine what content would meet their needs… not yours. A content plan. Will you have content to keep them from unliking your page?

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

How do I use my time and resources most effectively? Jennifer Sable Lopez offers a nine-step checklist to making social media activities SEO-friendly, such as incorporating keyword research and making sure your content is easily sharable across the most popular social networks. Which social media monitoring tools should I use?

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? I feel that PR companies can be a huge education resource to their clients. Better question: How can we integrate email and social media to increase customization and relevancy?

Questions 160