Pam Moore

JULY 12, 2019

Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Or “what was the ROI on your last content marketing campaign?

ROI 60

ROI Content Marketing Template 60

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Then campaigns are easy to test, and to prove the return on investment (ROI).

Consultant 268

Consultant Social Media Content Marketing 268

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform.

Strategy 130

Strategy Content Curation Press Release 130

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? It seems content often gets created in silos.

Organization 165

Organization Content ROI Marketing 165

Pam Moore

JULY 25, 2017

Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night? It seems content often gets created in silos.

Content 167

Content ROI Template Templates 167

agora pulse

JANUARY 8, 2019

They are not sure how much to invest time in it, how to best utilize it and if their resources and efforts are worthwhile. The biggest challenge is estimating the social media ROI. What is Social Media ROI? The cost of investment includes factors like human resources, time and money. Why Track Social Media ROI?

ROI 87

ROI Social Media Industry Insurance 87

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141

eBook Content Findability Template 141

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Personalized and Targeted Marketing: AI enables marketers to deliver hyper-personalized experiences and content tailored to the unique preferences and behavior of individual customers. The key is to not get overwhelmed.

Strategy 78

Strategy Marketing Analysis ROI 78

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives.

Template 167

Template Templates Trends Content 167

Pam Moore

NOVEMBER 14, 2017

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI! Why you must be patient in achieving results and ROI.

ROI 164

ROI Social Media How To Marketing 164

Hootsuite

JULY 2, 2019

15 of the best social media training courses and resources. These courses and resources offer the best social media marketing training. Vaynerchuk goes over brand case studies on each platform and helps you develop your own content marketing strategy. Content, Advertising & Social IMC – Northwestern University, Coursea.

Training 111

Training Course Resources Social Media 111

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

MAY 19, 2023

AI can analyze consumer behavior and preferences to deliver customized and relevant content to each individual. Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

AI can analyze consumer behavior and preferences to deliver customized and relevant content to each individual. Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI.

Team 147

Team Marketing ROI Training 147

Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to.

Feed 165

Feed Feedly News Social Media 165

agora pulse

DECEMBER 15, 2018

However, many financial firms are still stumped as to how much to invest, how to best utilize it, and if their resources and efforts are worthwhile. What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI?

ROI 75

ROI Social Media Industry Insurance 75

Pam Moore

FEBRUARY 6, 2018

I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. Facebook wants your content to do more than just inspire and appease your audience. Get up off the ground.

Feed 164

Feed Feedly News Tips 164

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful?

Content 164

Content Training ROI Compete 164

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Template 60

Audiense

FEBRUARY 15, 2018

From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc.

ROI 74

ROI Data Cost Influencer 74

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 80

Content Collaboration Project Template 80

Pam Moore

APRIL 13, 2018

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Top 10 Content Marketing Myths. Additional Resources: .

Content 162

Content Marketing Training ROI 162

Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Maybe you are falling to some lazy content marketing tactics without even knowing it?

Content 163

Content Curation ROI Marketing 163

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

The Realtime Report

AUGUST 8, 2012

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media ROI And Realtime Big Data Analytics. 75% of respondents do not currently measure ROI for their social business programs. Of those who do not measure ROI, 31% don’t know if their vendor provides analytics.

ROI 191

ROI Mzinga Analytics Social Media 191

Waxing UnLyrical

MAY 2, 2011

ROI (a.k.a. In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. In these instances, figuring out the precise ROI of social media becomes hard and highly inexact.

Training 156

Training ROI Eventful Cost 156

Oktopost

SEPTEMBER 21, 2023

This is also an entirely organic approach, as your employees post and share company content manually (no paid ads involved). Spammy posts While you may believe your company is the best, constantly posting company content and spamming your customers’ timelines won’t bring positive results.

Examples 136

Examples B2B ROI Analytics 136

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving ROI.

Content 162

Content Training How To ROI 162

Pam Moore

JULY 10, 2017

The reality is that content is the core of not only the social and digital web but of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. It's everywhere.

Content 166

Content How To Marketing Training 166

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Supporting Resources (download for FREE!)

eBook 78

eBook Questions Strategy Template 78

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing 129

Marketing How To Sample Samples 129

Pam Moore

JANUARY 4, 2020

Is your content and digital platform ready for top business performance in 2020? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? It seems content often gets created in silos.

Template 78

Template Templates Content ROI 78

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free.

B2B 62

B2B Marketing ROI Hubspot 62

Pam Moore

JULY 7, 2017

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Curation can be good.

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Curation Content How To Marketing 165