Harp Interactive

NOVEMBER 23, 2009

They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time. They become overwhelmed, haven’t planned properly, don’t have the strategies or resources in place to execute and the results are…social media couch potato syndrome.

Social Media 237

Social Media Statistics Resources Study 237

Harp Interactive

FEBRUARY 23, 2010

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Submitting to local business directories with Geo-optimized content: Top Local Search Engines, such as Google Maps , Yahoo! Local , and MSN’s Live Local.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

APRIL 13, 2010

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. Polls are a great way to engage your Fan base community for fun, feedback or to gain insight into your brand, product or service or customer mindset.

Facebook 264

Facebook Applications Publishing Microsoft 264

Harp Interactive

JUNE 16, 2010

In my last blog post, I covered tips on how to set up social media monitoring and what to monitor, and also provided other good resources to help you with this initial, important step. Engagement takes on many forms but involves your seeking out relative content to comment on, answer, amplify, etc. You can read it here. Engagement.

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

FEBRUARY 3, 2010

These provide tweet statistics which are useful in determining the most interesting content to your followers. Provide good unique content – start conversations, chat, ask questions, and always respond to any comment on your wall…positive or negative. Commit resources & time to be successful or you may very well fail.

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

MARCH 9, 2010

Companies that discourage and forbid employees and members from using company resources or references in any kind of social media/external communication. Explain the rights of individuals and policy of the company to delete posts, preview content and moderate comments. 12 Tips for Corporate Social Media Policy Guidelines.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

DECEMBER 8, 2009

Create your Twitter Background: There are many online resources that allow you to create a somewhat unique Twitter background, including: Twitbacks , Twitter-Backgrounds.net, and TwitterBackgrounds.com. Tweeting- be engaging and provide interesting content. Most of these include a customizable paid-for option.

Tips 302

Tips Twitter Directory Avatar 302

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

Syndication 231

Syndication SEO UGC Engineering 231

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

Syndication 225

Syndication SEO UGC Engineering 225

Harp Interactive

OCTOBER 9, 2009

Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

JULY 13, 2010

Focus on getting in the first 5 results should be a priority and the resources devoted to this end will provide proportionately higher ROI than most other online marketing tools! Create review area on your website to crowd-source fresh content. Regularly add fresh keyword rich content to your website.

Google 362

Google Hubpages Tips SEO 362