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Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. There are of course many benefits to these tasks on their own, but when combined, you have a content marketing strategy on your hands that’s a recipe for success. Blog posts. Videos .

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. Using shortened URLs for links. Humans crave variety.

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Content Is No Longer King: Curation Is King

Content Is No Longer King: Curation Is King Steve Rosenbaum , | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Bloggers make content. content is emperor!"

Google+ for Your Business


Google treats your Google+ content like another website page. Basically, when it comes to SEO and social media, Google+ content trumps content on any other social platform. Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results.  Remember that Google+ IS Google! Use it.

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15 Common Social Media Questions & Answers

Sprout Social

If you can’t create content that people on the network want to see, put your efforts elsewhere. Today it’s not only domain names that matter; usernames are just as, if not more, valuable in terms of digital real estate. And it’s okay if your social media usernames are slightly different than your URL. What Type of Content Should I Share?

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. You can put URLs in this section, but they won’t be “hot.&#. This is a guest post by Tim Ware, owner of HyperArts. Like this post?


Myrland Marketing

The Florida Bar Association continues to encroach on lawyers’ digital real estate. Required Content, we find out what must be included in all updates on Social Media: (a) Name and Office Location. As you all know, we only have 140 characters with which to communicate, so our real estate there is extremely valuable. ” If we then look to Rule 4-7.12

5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)

Buffer Social

Has the same been true for you? I’ve always known that Google+ is good for SEO reasons, personal branding, and content sharing; I just found myself moving more naturally toward Twitter, LinkedIn, and Facebook — networks that I could use Buffer to manage all of my posts and share similar content. Google+ content gets indexed immediately and shows up in search results.

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

Use a real photo of yourself for your avatar. (I know, sounds like a d’uh moment, but you’d be surprised). < tweet this > 2. Use your real name, or some iteration thereof, as your Twitter handle. This gives you more “real estate” to use when actually tweeting. <tweet this> 5. Fill out your 160-character bio. And happy Monday!

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8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. And it only appears when someone is about to leave your website (it can tell this by when the cursor moves to close a window or to type in a new URL). Sessions. Conversion rate. New subscribers. Jan 2014. Aug 2014.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Viper Chill

Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. If you could rank them by how many backlinks those articles have, you’re left with foolproof solution for finding content ideas that attract links and comments. You can still focus on writing great content and add smart link building to your mix. But what if it was?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Other applications are available for specific industries, including Legal Updates, Real Estate Pro and Lawyer Ratings.” ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. ’”.

Content Aggregation For Links, Traffic And Buzz

For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.  I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.

RockMelt Review: Social Media Web Browser

Jason Yormark

For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. love how they have the left and right rails to integrate social media as this makes the best use of screen real estate. Share Button – It couldn’t be easier to share web content. Also would like the option of choosing my URL shortener. Fantastic UI – The UI is really great. Improvements.

10 SEO & Design Mistakes That Could Get You in Trouble


That way visitors can enjoy your flashy content (no pun intended), and the spiders are appeased. Dynamic URLs. It is bad practice to have a page whose URL ends with a string of nonsensical characters; use terms that are at least relevant to the page’s content. This satisfies search engine spiders, and site visitors can more easily recall the URL. Luckily for us, most popular free blogging services (such as Wordpress) automatically adjust a page’s URL to a user and search engine-friendly format. 4. Use descriptive URLs. Shared Hosting.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

What you can do, however, is take advantage of that full 200×600 real estate and get your brand in front of the eyes of your fans. Add Content to Your Custom Tab If you go view your Page now, you’ll notice when you click the “>>&# tab there is now an “FBML&# option in the drop-down. Let’s add some content to it. Marketers love Facebook.

How to Build a Billion Dollar SEO Empire

Viper Chill

Quoting from their own site “We provide unparalleled (and real) access to Google’s massive network of employees and alumni.” know with Bitly you can easily track how many clicks a URL received by adding a + to the end of it, but this seems a little odd to me. Billion dollars. Fiery Start That Pissed of All Their Competitors. version of their website, here. Valpak.

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90 Tips to Make Your Blog Rock

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry  Trends – where is the industry going, what are the emerging hot segments 3. Publish content on what not to do! Use Alltop to promote your content.

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PB136: The Best Investment of Time You’ll Ever Make as a Blogger


Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” also think writing this type of content is why I have had success over the last 13 years. Evergreen content is content that stays fresh for your readers. Why is evergreen content a great investment?

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5 Tips for Preparing for Blog World Expo (Or Any Other Conference)


That could include your name, blog URL, email address, Twitter handle, Facebook fan page, Skype handle, etc. It’s a good idea, especially for bloggers, to have some posts or pages that highlight the best of your content right off the bat for new visitors as many of the people who will be checking you out will be new people you met during the event. Absolutely not. Related Posts.

Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Perhaps not a direct financial cost, but a real, and at times considerable labor cost. In this hypothetical case, a real estate developer builds multiple campaigns to create silted social analytics for his posts about trends, financing, news, and owning a home. Social media optimization gives you the ability to not waste bullets. Or hanging out with your kids.

How to Write a Must-read Product Review


Reviews are one of the more common types of content on the internet. I’m sure you’ve looked for a review of a given product yourself once or twice. Craft the core content. Setting all the issues with purpose and honesty aside, now let’s focus on the core contents of your review. Simply hooking up your affiliate URL to the product name is usually enough. Currently, he’s all about providing blogging advice to real estate business owners, and getting the word out about las colinas real estate. List the alternatives.

44 Blogging Questions and Answers


But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. Be sure to list your new blog URL as well as your new RSS feed URL in that post so people can subscribe easily to your new site or visit it directly. Enjoy! One or the other?

The 39 Social Media Tools I’ll Use Today

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. It works like, but incorporates all URL shorteners into the data mix. Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. Smart. Nifty.

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Heavyweight Help: The Complete Guide to Getting Started on Pinterest


You can put a URL in the description, but it will display as text and not as an actual link unless you verify your website through Pinterest. You’ll also be selecting a username that will be part of your Pinterest URL, so you may choose to use specific keywords here for better SEO if you’re setting it up for your business instead of as your name. Just enter your URL.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

As Mari Smith explains, “There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. In this article I’ll tell you how to best engage with Facebook fans.&#   Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. Michelle Bowles offers five tips for “making the most of your fan page&# such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else.

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How Interview Blogs Work [Case Study]


TJ: We focused on three things: Producing really good content. And we also like to produce really good written content. So when it comes to a blog post, whether it’s one of our team members writing it or it’s a guest post, it needs to fit certain criteria and be useful in our eyes to be considered good, quality content. Also, we’re constantly working on ways to promote our content in a higher way. also started putting themes around my content each week, with the interviews I’d do. Everyone says content is king. little background. DSG: I started in 2008.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. It works like, but incorporates all URL shorteners into the data mix. Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. URLs whenever possible, and make liberal use of their “+&# feature. Smart. implement

10 social sites you might have missed

Direct Marketing Observations

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. 6) You knew something like this was going to be created didn’t you? Get your personal profile and custom URL to display your availability, and let others schedule meetings with you (without having to sign up). So here we go. 1) Check out Tagxedo.

5 Commonly Misunderstood Things on Twitter


Putting your Twitter profile address in the URL field All Twitter users have a few profile fields they can use for information like name, location, a short bio and website. Honestly, I never reply to RTs unless they are a RT of specific content I posted. often Tweet a lot. Commonly Misunderstood Things on Twitter 23 As Twitter evolves, many things become either forgotten or ignored.

Help! My Baby is Sick and Someone is Stealing My Money!


OK, don’t worry; I’m not talking about real children. But this fictional disease does represent a very real threat to something very precious to me; my young, fresh-faced blog. Just like a real baby the birth of a blog is often protracted and painful, yet at the same time, strangely moving. Content. Two weeks ago I made a shocking discovery. The Danger Signs. Wheee!

18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

What might be your reasons for getting out and jumping into real estate short sales or something? 12) You never figured out what that Facebook vanity URL thing was. 15) You hate creating content and no one was coming to the blog. But what if you were sick of it? Strategy? 10) There was too much to learn. 13) Case studies? On what? 14) Social media is dead anyways.

Ayan Sen on Making Money Online

Ari Herzog

Your website URL at is clearly taking advantage of search engine optimization. Why did you decide to create that URL? Like there are real estate agents or insurance brokers and etc. But I mostly point out to those bloggers who list their affiliate links irrelevant to the contents. would chose PPC over anything, of course the pay is less than PPS per unit but it is less stressful and webmasters do not have to stress themselves on hard selling pitch in the content. He lives in Canada and blogs about making money online.

Musings on Joining New Social Media Sites, Site Recommendations.

Saying It Social

In fact, I set up a writer account for myself as a Real Estate Resource and separately as a Social Media Marketing Resource. The last thing you want to make someone wonder when they stumble upon you on the web is, “Did this company go out of business?&# To avoid social site abandonment, keep an excel spreadsheet with the name of each site, access information, and profile URL. Are you open to the idea or are you content riding the big waves of Facebook , Twitter , etc.? One day, four new sites. What are your experiences with trying out new sites?

6 Things I Wish I Knew About Blogging 4 Years Ago

Viper Chill

months of producing the best content I could, utilising Twitter, commenting on other blogs and everything else you can think of hadn’t produced results. Your Blogs Success is Totally Your Responsibility When I re-launched ViperChill, my aim was to write the best content I could and then hopefully get noticed by a huge blog that would send a lot of traffic my way. Thanks! Cheers.

Fetching Friday – Resources Mashup & Giveaway Winner


10 publishing options for your blog – take your content and make it go further! Using up your leftovers: the link building edition – how to use leftover content, contacts, and time. Link building with infographics – building content driven links. 10 must have SEO extensions for Chrome – includes good ones for productivity and URL shortening too.

Five for Friday 10.29.10

Jeff Esposito

The main reason being is that social media is mostly rented real estate. Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Is it social, sure but the company owns the content. This has been an odd and busy week. Now I am not talking that being. busy is odd, but rather the temperature in the mid-70′s in Boston. This time of year, that is just off. also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

It’s not only about the algorithm but on understanding how SU can be used for content discovery and sharing. StumbleUpon Networking: How to Easily Share Content and Build Relationships (Dosh Dosh): The concept of sharing on StumbleUpon is obvious and it’s built-in for a reason. Writing for StumbleUpon: High Impact Content “Above the Scroll&# in Four Easy Steps (Copyblogger): Or in our terms, it’s “above the fold.&# And that’s really what’s important. The 7 Secrets of Viral Content (Daily Blog Tips): So, you have a great viral idea.