Jeff Esposito

JUNE 4, 2012

This in-store real estate will also help increase exposure to these companies’ social profiles, so you would think that there would be something in it for the customers connecting on a social platform right? So what could they do better?

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. If you have great content that ties into what your customers and fans want, you will reach an engaged audience. Less can be More. One of the misconceptions that I feel is out there is that the dip in organic reach is a bad thing.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

OCTOBER 29, 2010

The main reason being is that social media is mostly rented real estate. Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Is it social, sure but the company owns the content. Is social media needed to have a community manager? The network does.

Lithium 24

Lithium Real Estate Sample Samples 24