Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Get a Grip on Your Content Marketing with a Content Calendar .

Template 78

Template Templates Social Media Content 78

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . 74% of adults in the US enjoy video content on the platform.

B2B 132

B2B SEO YouTube Tools 132

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. Another place to conduct video SEO research is through Google.

SEO 134

SEO YouTube Video How To 134

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

OnlineRockersHub Marketing Blog

SEPTEMBER 1, 2019

Create killer content. What is a realistic number that would mark the success of an SEO campaign? In his Whiteboard Friday piece on “How do you set smart SEO goals?” Rand Fishkin states: It’s incredibly important that [SEO goals]…provide specific, measurable metrics you can work to improve.

Template 57

Template Templates Strategy Content 57

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Later

APRIL 9, 2020

Whether you’re a business, entrepreneur, influencer, or content creator, YouTube is a huge platform for reaching new audiences and expediting your growth. But the key to success on YouTube isn’t just having great video content. When it comes to YouTube, the strength of your SEO strategy can make or break the success of your videos.

YouTube 82

YouTube Publishing Video SEO 82

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. Fast and clean is a good combination, especially on mobile. Site Speed.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

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Publishing Questions Social Media Activities 215

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Get up off the ground.

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Feed Feedly News Tips 164

Adam Sherk

NOVEMBER 20, 2014

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter.

Sites 278

Sites Google Syndication Template 278

Sprout Social

AUGUST 8, 2022

Given the popularity of TikTok and Reels , brands are eager to squeeze as much as they can out of their video content. For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media.

YouTube 106

YouTube Tools Analytics SEO 106

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. Two things we all love, right?

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Tools HootSuite Price Template 135

Sprout Social

JANUARY 31, 2024

Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard. Also, which fell flat and the sorts of content your audience actually wants to see. Video duration.

YouTube 99

YouTube Engagement Metrics Analytics 99

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Writtent Blog

NOVEMBER 19, 2014

SEO writing tips in 2014? Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. I’m talking about writing optimized content using Google-friendly best practices. I’m talking about writing optimized content using Google-friendly best practices.

SEO 110

SEO Tips Engineering Forums 110

Hootsuite

JANUARY 18, 2024

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience. Humanizing.

Social Media 121

Social Media Tips HootSuite Marketing 121

Adam Sherk

OCTOBER 28, 2010

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. While this pollutes the search results when taken to the extreme (see below), done right it is an effective editorial SEO tactic. But that doesn’t mean that opportunities never arise. The Down Side.

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Trends Embedding Content Patterns 114

Sprout Social

MARCH 30, 2020

Write That Down – Take the Best Meeting Minutes with This Template. What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. ” Is it optimized for keywords or SEO? See how that works?

Content 140

Content Case Study Sample Samples 140

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Shares also say more about whether your content is resonating with your audience than likes (try putting your posts through Rachel Karten’s shareability test ). Which reminds us: never buy followers. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. Develop a consistent process for creating content that’s poised to perform well (relative to your brand).

Social Media 132

Social Media Strategy Engagement Hashtag 132

Pam Moore

APRIL 6, 2019

know what content will drive social conversation, conversion and ROI? know the best times to publish on each of the social networks to better achieve your business objectives? How to test content marketing programs. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. SoundCloud.

Campaign 60

Campaign Social Media Content How To 60

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. According to the 2022 Sprout Social Index™, 59% of consumers like to see content that features a brand’s product or service. The video sharing site isn’t just for creators. Product tutorial.

YouTube 130

YouTube Video Authentication Education 130

Social Media Marketing

FEBRUARY 25, 2018

A blog analysis and monitoring company, more than 175,000 blogs are published daily and 1.6 million posts are published. Therefore, we create a complete and detailed content, providing all the knowledge you need to create a successful blog and potentialize your content and digital marketing strategy. Amazing, right?

Blogger 90

Blogger How To Tips WordPress 90

Hootsuite

OCTOBER 18, 2022

Instafeed pulls content directly from your Instagram page, keeping your store’s content fresh with always updated content. You can repost user-generated content of customer photos on your Instagram to build social proof and convert your store visitors into customers. Plug In SEO – SEO Optimization.

FAQ 97

FAQ Price Loyalty Review 97

Hootsuite

JULY 7, 2022

They present a more down-to-earth and realistic approach to their content. You’ll also invest in search engine optimization (SEO) for your website. Why not find a creator whose social media content focuses on kids’ activities and things to do with children? Get the template now! Can anyone be a nanoinfluencer?

HootSuite 103

HootSuite How To Influencer Price 103

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. Journalists love that. Tip #49: Where’s the fire?

Tips 102

Tips Publishing Press Release Syndication 102

Hootsuite

JANUARY 13, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. To win big on social, you need to consistently post content that not only gets your audience excited, but that is also posted at a time when they’re most likely to engage. Are you posting the right types of content?

Social Media 145

Social Media HootSuite Hashtag UGC 145

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. Image credit Adobe.

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Resources Content Case Study eBook 99

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. Content is at the center of the heartbeat between your brand and your customer. Content Marketing Plan: Bottom Line You Need One.

Trends 60

Trends Content Marketing Influencer 60

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. And how can you ensure the largest audience possible sees your video content?

Video 128

Video Social Media How To Trends 128

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. Content is at the center of the heartbeat between your brand and your customer. Content Marketing Plan: Bottom Line You Need One.

Trends 60

Trends Content Marketing Influencer 60

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Convince & Convert

NOVEMBER 8, 2023

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. While the fundamental principle remains the same — SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, 5, and even 1 year ago.

SEO 78

SEO Trends Content Collaboration 78