Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 4, 2011

With the number of dialects numbering over a thousand, these invite customized content delivery. There is an unexplored goldmine of web services, waiting to be served to the core of India’s demography. India is the cradle of regional languages. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

NOVEMBER 14, 2010

There is so much great content out there and its posts like this that make it easier to stay up-to-date. I have a hard time keeping it updated with all of the blogs I read. For instance, I LOVE your blog and recommend it all the time, but havent added you to the blog roll yet (doing that now!). Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 28, 2010

Mark as read Approve comment My pleasure, Paul, though I should thank you for the amazing content you produce. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Class 105

Class Postrank SEO Flickr 105

Waxing UnLyrical

NOVEMBER 4, 2010

This should contain all the content, links, and/or images you want. Select all the content, and hit “copy.&# Look for the current content of your 404 page. Paste your new content in exactly that place. Your shiny new content should be winking right back at you. Write a new post. Reminder: do not publish this!

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Efficiency.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

JANUARY 1, 2011

Not only because it helps me immensely in terms of creating content, but because it gives readers a range of opinion and insight into the business of communication. I enjoy reading their stuff, marvel at how they come up with great content ideas, and am proud that, in some cases, it has helped them start blogging or move up in their careers.

Class 105

Class Postrank Tourism Blogger 105

Waxing UnLyrical

NOVEMBER 23, 2010

2) There is a big difference between paying for posts and paying to set up an arrangement with bloggers where they agree to provide consistent, objective content. With so many bloggers not making any money for their content, can I blame them for taking money for their posts when possible? Call it an integration if you will.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

OCTOBER 14, 2010

Teach your readers to take ownership of content. Copyblogger used this book as a guide to making boring content sexy. He speculates that Gap’s new logo was not created by designers, but by “a suite full of suits&# who only focus on operations, technicalities, and pushing content. Read All About It!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

FEBRUARY 8, 2011

Talk to them, engage with them and their content and show them that you should be on that list. For example: Obvious: Share their content. If you’re sharing PR-related content, an obvious hashtag is #pr. There are some obvious and not-so-obvious ways to do this. Comment on their blog posts. Read All About It!

List 161

List Class How To Comments 161

Waxing UnLyrical

NOVEMBER 10, 2010

Pitches, content creation, op-eds, etc. Because Im a business owner and a PR chick, I get a lot of value from your content. I think NOT forcing myself into too rigid a schedule allows more creative freedom, maybe write fewer but more interesting content. They both want good stories that will resonate with their audiences.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 16, 2010

Ive been swamped with work stuff and am currently under the weather but I hope that within the next couple weeks/over the holidays Ill have curated enough content to revive my blog from the dead, and this impending post will be one of them. :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 21, 2010

The first is that I use Amplify for different content than I blog about. While I cant control the conversation taking place where it does (and its interesting to follow it and see it on different platforms), I can control where I publish my original content. The second is that I am becoming more of a control freak about my "island".

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 6, 2010

I find that even though I am busy, I meet really great people who get it on blogs that have active bloggers who are passionate about life and whatever content they are expert in. But its worth starting up a conversation because it often results in more connections to new content. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

JANUARY 26, 2011

This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it. When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. To learn more about Platform, read our Privacy Policy and Platform Page.)

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

JANUARY 25, 2011

Etsy does not pre-screen users or the content or information provided by users.” “Use The Terms of Use essentially constitute Etsy’s public statement of their content policy. At first, they claimed free-speech, but eventually removed the book for its obviously terrible content. Seems simple enough, right? Read All About It!

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 18, 2010

Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., stories, blog posts, etc.). Read All About It!

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 30, 2010

They are essential content creators, readers and avenues to connect others to the site. So when the idea of a blog first entered my head, I shared it with all of them. It was a great way to get feedback and find champions for the project. You can’t start a blog like ours unless the community wants it. Read All About It!

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

NOVEMBER 24, 2010

The results included 44,461 engagements throughout the target community – with “engagements&# referring to the number of times a piece of content had been engaged with online, such as views for a blog post, retweets, video views, numbers participating and viewing a forum thread, etc. – and 14.9% Read All About It!

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

SEPTEMBER 4, 2010

When I am content in the moment and wouldn’t change a single thing about it. Happiness/contentment are never too far from my mind, and I guess Ive had recent conversations with people (as I alluded to in the post) that made me realize its on others minds as well. My dog Suzy gets this. Here in the U.S., Read All About It!

Class 189

Class Comments Twitter Postrank 189

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. Social media can claim credit for speeding up the process of change in Tunisia. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 151

Social Media Class Postrank Tourism 151

Waxing UnLyrical

SEPTEMBER 14, 2010

While I come from one of the industry leaders in the distribution of content, the idea of what content we are distributing has been in a constant flux over the last 10 years. Today, a regional story can be seen by international audiences. Today, your news release can reach audiences you never expected it see in the past.

Press Release 266

Press Release Class Industry Comments 266

Waxing UnLyrical

SEPTEMBER 2, 2010

Twitter Chats simply flood a twitter stream with immense amounts of context free content and conversation. The chats that are successful (and we all have our own definitions of success) are the ones which regularly attract participants and during which relevant and good content is shared, and those are the hashtags that tend to live on.

Twitter 206

Twitter Hashtag Class Flickr 206