Waxing UnLyrical

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. Since then, it has become far more than a campaign theme.

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How To Get Your Blog Project Approved

Waxing UnLyrical

I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Efficiency.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. The first is that I use Amplify for different content than I blog about. My catch is that I just dont use it that often, dont Amplify enough OTHER content. You can set up your own blog. I just cant do any more.