Adam Cohen

NOVEMBER 1, 2010

We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure. Sometimes people forget that the communication medium isn’t important – the content of the message is, along with the dynamic. Post this to Posterous. Tweet This!

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Adam Cohen

SEPTEMBER 22, 2010

Well, I was hooked and found [link] , which has a lot of hidden features and content: And then more content leads to the blog [link] , updated recently, run by a character in the movie, Josh Minkin: What’s this have anything to do with Super 8 and the plot? There is clearly a storyline to the content. Tweet This!

Wiki 219

Wiki Campaign Film Posterous 219

Adam Cohen

JUNE 8, 2010

Attribution of revenue from interactive marketing tactics like paid search, display advertising and landing pages now need to factor social tactics (shared links, social content on site) to understand the impact to analytics and optimization. Post this to Posterous. On Beyond Snake Oil (1). Share this on Facebook. Tweet This!

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

AUGUST 24, 2010

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Post this to Posterous. I’ve worked with clients in different industries, and they all viewed that leap in different ways. Social Media Does Not Exist (17). Tweet This!

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

SEPTEMBER 28, 2010

before it was successful social media content. Greg discusses a great concept called “microcontent.&# Throughout the book examples are given where content at a small scale had big impact. Post this to Posterous. I’m not so sure. The Marketing Hot Seat (18). Share this on Facebook. Stumble upon something good?

Marketing 210

Marketing Review Tweetdeck Posterous 210