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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. Sponsored Content Compliance. Sponsored Content Compliance.

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Your Link Building Guide for 2018

Razor Social

Helga Moreno is a passionate content creator and marketer at Ahrefs and she has written this fantastic post about link building. That’s why I decided to put together the best pieces of relevant content into a straightforward guide. Nofollow links also matter. It’s still really important. Link placement.

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

Lifestyle content is the big winner but there are good opportunities for publishers in nearly any topical area. But What About Nofollow? External links on Pinterest have the nofollow attribute which takes way their direct SEO value (a necessary step to combat abuse). Yahoo News Syndication: Attribution Links Not SEO-Friendly.

Survey 166
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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Smart syndication. Partner links.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. There hasn’t been a major payoff for editorial content yet but with digital activity increasingly moving to mobile this is an important opportunity to take advantage of.

SEO 100
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

It can be done by redirecting the sponsored links to an intermediate page that is blocked via robots.txt, or by applying the nofollow attribute to the JavaScript links (see the Vanessa Fox writeup as well as the second half of this article in SEL for more detail). Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

If you want them to find information or read content, a web site is still the most ideal place for this. Among those, audio and video content consumptions have shifted from computer to portable devices and TV screens. A blog is no longer used to merely publish blog type content. Email newsletter. Blog RSS feeds. Podcast feed.