yMarketingMatters

AUGUST 7, 2014

This means: Post relevant, entertaining and meaningful content (include photos, images and video) two to five times each day and get involved in the conversations. Take a look at your last 10 Social Media updates and ask yourself: Would I engage with that post if I saw it in my news feed? Does this post educate, entertain or empower?

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yMarketingMatters

JUNE 4, 2016

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter. Get early access to new feature.

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Social Media URL Badge Small Business 100

yMarketingMatters

MARCH 14, 2017

Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business. Your connections get a notification with a little red number next to “Notifications” for a new post. How People Search for Content on LinkedIn.

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LinkedIn Notification Hashtag Mobile 178

yMarketingMatters

JANUARY 23, 2013

The best news is that the majority of people who receive permission-based emails open, on average, 78% of them. When you create your email content, you can use HTML tags to display images within the email body. Personalization and Relevant Content: In a business email, one size does not fit all. There’s good news here.

Tips 216

Tips Smart Phone Marketing Mobile 216

yMarketingMatters

JULY 20, 2016

News networks (like @AP and @CNN ) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations! 1) Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. is original brand content. ⅓

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Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 19, 2016

News networks (like @AP and @CNN) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations. 1) Align your Business Goals with your Social Goals: Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

OCTOBER 4, 2013

With so many TARGETED potential customers, creating a business page is a must, but remember that it needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Twitter has proved its worth in recent years as a platform for breaking news.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

JANUARY 23, 2013

The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them. When you create your email content, you can use HTML tags to display images within the email body. Personalization and Relevant Content: In a business e-mail, one size does not fit all. There’s good news here.

Tips 178

Tips Smart Phone Marketing Mobile 178

yMarketingMatters

NOVEMBER 21, 2013

Remember that your Page needs to be updated on a daily basis with not only promotional information, but engaging and interesting content as well. Content that is posted later in the day is more likely to be Liked and Shared. Take the time of your posts into consideration and when your Fans will see this in their News Feed.

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Facebook How To Statistics Hashtag 237

yMarketingMatters

OCTOBER 25, 2013

Just because a consumer saw your post in their News Feed, it doesn’t necessarily aid in brand recall, purchase intent or indicate that you have a relationship with your customers. Create content with your customer (and not your business) in mind – what’s most important to them and what would they like to share?

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Engagement Facebook Metrics Loyalty 271

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content! More businesses are bypassing YouTube to instead upload NATIVE video content directly to Facebook.

Video 133

Video Marketing Vimeo YouTube 133

yMarketingMatters

FEBRUARY 8, 2016

The new audience insights will help you understand the way in which a variety of subsets of people respond based on the reach and engagement of interest tags. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Read more detailed information from Social Media Examiner.

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yMarketingMatters

JULY 9, 2015

If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. For Personal Profiles, you increase your followers and these are potential clients that have chosen to receive and read more of your content. Facebook Updates. Author Tags.

Social Media 100

Social Media Adwords Banking Notification 100

yMarketingMatters

OCTOBER 26, 2018

His daily CBS-Bloomberg Business Report is one of the most popular on WCBS News Radio. He hosts of the daily CBS-Bloomberg Business Report on CBS Radio, covers understandable, usable business advice about how to sell more, manage better, innovate, get a better job and improve your life. Follow Joe on Twitter !

Conference 130

Conference Hotels LinkedIn Consultant 130

yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content! More businesses are bypassing YouTube to instead upload NATIVE video content directly to Facebook.

Video 100

Video Vimeo Marketing YouTube 100

yMarketingMatters

APRIL 7, 2016

The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike.

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Social Media Real Estate Metrics Feed 100

yMarketingMatters

NOVEMBER 2, 2016

This is great news! Facebook Let’s You Get More Out of Your Local Business Interaction : Facebook introduced some new ways for people to take action faster on Pages: Order food : People can now order food from restaurants directly from their Facebook Pages. I use carousel ads a lot for my clients, and five images was limiting.

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Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

SEPTEMBER 23, 2016

Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

OCTOBER 26, 2018

His daily CBS-Bloomberg Business Report is one of the most popular on WCBS News Radion. He hosts the daily CBS-Bloomber Business Report on CBS Radio, covers understandable, usable business advice about how to sell more, manage better, innovate, get a better job and improve your life. Follow Joe on Twitter !

Conference 100

Conference Hotels LinkedIn Consultant 100

yMarketingMatters

MAY 14, 2013

But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! Publishing content that gets widely shared on social media is good for business. Here are 5 tips for generating content that will be shared: 1. Newsjacked Content. Statistical Content.

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Social Media Content Tips Case Study 243

yMarketingMatters

AUGUST 7, 2016

Changes to News Feed Ranking: Facebook announced another change to the algorithm that determines what people see in the news feed. Remember: the news feed algorithm regulates whether your fans see the content you post on your business page. Bottom Line: .

Social Media 100

Social Media Reddit Embedding News 100

yMarketingMatters

MAY 29, 2018

Twitter has a very fast throughput on content and the lifespan of tweets is short, about, 2 hours. PLAN YOUR CONTENT. 5 Reasons To Plan Your Content with a Calendar: Creates consistency [this is key!]. Allows you to plan time-sensitive content. Facilitates well thought out, valuable content. GAME CHANGER!

Social Media 113

Social Media Real Estate Curation Syndication 113

yMarketingMatters

AUGUST 9, 2015

Facebook Introduces Video Upload Enhancements + a New Video Library: A redesigned upload process and new distribution options give publishers added control over what they share on Facebook and third party sites and how their content is organized. Find new Pages to connect to. More lead collection channels.

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Social Media Notification Upcoming YouTube 100

yMarketingMatters

NOVEMBER 29, 2014

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! 2) Content Calendar.

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Social Media Content Tweetdeck How To 243

yMarketingMatters

JUNE 5, 2015

As usual, I’ll share items that caught my attention for readers who like to stay on top of the latest news. Twitter Launches New Audience Insights Dashboard. Posts within your Collections will appear in your stream, and clicking on a link will take you into the collection for similar content from a specific author.

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