Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. People skim past buzzword-laden content , maybe glancing at the occasional well-turned phrase, but rarely engaging or responding. Good news: Cats can help tip the emotional scales in your favor.

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MAY 25, 2021

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s got a bit of a stigma around the adult content today but I think it has potential life and it’s going to grow beyond that. It’s not where I want to see that content.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

MARCH 15, 2018

Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish. PostPlanner is all about helping you boost engagement on social media and sharing quality content with your audiences. To drive more traffic.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

AUGUST 26, 2014

The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Myspace’s user base decline resulted in a tremendous loss in valuation; in fact, News Corp sold substantially all of its Myspace ownership in May 2011 for a rumored 35 million dollars.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. One method is to periodically publish news releases with high-level details of recent customer wins.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

Webbiquity SMM

DECEMBER 26, 2012

A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. Find the answers to those questions and more here in seven recent expert guides to social and online PR.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MARCH 12, 2012

And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize. What are the best practices for pitching journalists in this new environment? send generic pitches) for successfully getting others to write about your product / service / news / client etc. Small Business…Big Coverage!

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Image credit: CMI. Another 4.1% The remaining 1.5%

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Video content has been dominating the web for years, and its popularity continues to grow as broadband and cellular network speeds increase. Live Video.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

MAY 16, 2011

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). Slide 11: Americans are increasingly going online for news. of time spent (by mobile users online).

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

DECEMBER 6, 2010

Both are critical tools for dealing with bad news or crisis situations. Any significant online news site pickups of the release are posted to Twitter (it’s okay to repeat news a few times on Twitter as not all of your followers will see all of your tweets, just don’t overdo this) and to social bookmarking sites.

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Webbiquity SMM

MARCH 8, 2012

As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well. When writing a news release, blog post or other content, ask yourself—what’s the “hook” that will draw readers in and make them care?

Social Media 186

Social Media Course News Travel 186

Webbiquity SMM

AUGUST 2, 2018

If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. The good news is that most companies won’t miss social media if they choose to go another route. They’ll Google You.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). Blogs are a source of fresh content, which search engines love. It’s easier to incorporate new keyword groups, naturally, in a blog post or series of posts than it is to rewrite sections of a corporate website. Links (external and internal).

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

MARCH 7, 2019

Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. When executed well, an influencer-brand partnership can result in extensive social shares, increased content engagement, and boosted event attendance. Use Targeted Social Media Ads.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JULY 23, 2013

So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? News and media coverage. Links from industry news sources are among the most valuable for building authority.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

JANUARY 12, 2011

How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? contention that “You don’t need a PR agency.&# Social PR News and Commentary. Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog. She then makes the heretical (!)

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. A-list blogs such as TechCrunch and Mashable can get hundreds of news releases and pitches each day.

Blogger 100

Blogger Airlines Hotels Influencer 100

Webbiquity SMM

NOVEMBER 27, 2018

And it’s still the place to go for breaking news. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., So, there’s hope.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

MARCH 18, 2011

Bad news can go viral too. The best social media strategists are original; they add something new to the conversation. What type of content seems to resonate with those following me? Which content, strategies and tactics seemed to fall flat, and why? Analytical.

Social Media 190

Social Media Retail Authentication Course 190

Webbiquity SMM

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 8 Twitter Tools Every Content Marketer Should Have by Streetwise Media.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. TNW News ). TNW News ). TNW News ). The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey. Simply Measured ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

SEPTEMBER 1, 2010

When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# For example, “PRO: Twitter gives us a great way to leverage PR.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

DECEMBER 12, 2012

Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

MAY 9, 2019

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Cutting through all this noise is making it extremely difficult for sales teams to connect with potential leads.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

APRIL 11, 2012

” The good news is that, just like there’s never a bad time to start exercising (unless you’re in a body cast perhaps), there’s never a wrong time to step back, reassess, and re-launch social media marketing efforts. Develop content that answers the questions you see being raised. Experiment. Keep it fresh.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 6, 2016

Stays up to date with news and happenings within the industry. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Courteous and respectful to colleagues.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JANUARY 7, 2011

“News Feed Optimization (NFO) on Facebook will become the new SEO. 02 percent…What you need to focus on is the content and optimizing the content to get comments and likes,&# per Paul Dunay. Metrics will mature. Basically, 2 percent of fans return to a fan page, and in some cases it’s more like.02

Trends 187

Trends Social Media Marketing Technorati 187