The Social Media Incubator

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Flipboard Acquires News App Zite

The Social Media Incubator

Zite Co-Founder Mike Klaas said , “Together, we’re going to build the most wonderful place to read news that has ever existed.” We hope you come with us and help us shape the future of news.” Apps In the Media Mobile Apps Social Media Social Media News apps CNN flipboard news app zite'

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A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed. However, the newest change to Facebook gives those brands hope.

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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

Each week we take a look at how social media has changed, as well as new trends in the industry. This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Facebook Gets a Fresh Look as News Service.

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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Once the content is written, you then begin to utilize it to link to your website or blog.

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Tips for Facebook’s Algorithm Change

The Social Media Incubator

You may have heard about Facebook updating their News Feed algorithm. If your on Facebook (which you should be), then this new algorithm could affect your posts and who sees them. The changes by Facebook are directly related to posting more high quality content in a user’s News Feed that they will be more interested in.

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Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

Are consumers really influenced by content they see on social media? This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Many news outlets and publications will use Gallup polls.

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How to Create a Viral Post in Social Media

The Social Media Incubator

To go viral on the Internet is to have a piece of your content explode in popularity, getting passed around from person to person and from site to site. A Facebook status provides you a great opportunity to live in someone’s News Feed and to quickly and easily be shared and passed along until you go viral. Promote Your Post.