Social Media Strategery
MARCH 1, 2018
No, the more concerning consequence of this mixing of church and state is the audience no longer knows the provenance of the content they’re consuming. In an era of “fake news,” Russian social media bots, and Bell Pottinger , this is a very dangerous development. Flag fake news as such. What’s the solution?
Social Media Strategery
JANUARY 20, 2014
Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Content marketing, the creation and distribution of content to attract leads and generate sales, has become a $118.4
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Social Media Strategery
OCTOBER 22, 2013
With all the hype around real-time marketing and newsjacking, community managers may find themselves compelled—by a client or colleague—to contribute to this news-driven conversation in social media. Next week is the anniversary of Hurricane Sandy. When brands do this, it can come across as forced, at best, or offensive, at worst.
Social Media Strategery
JANUARY 17, 2009
Social Media is Driven by the Person Not the Position Social Posted by root 2 minutes ago ( [link] ) Jan 18 2009 normally i don 39 t leave a comment but your post was excellent well written and 2009 social media strategery powered by wordpress Discuss | Bury | News | Social Media is Driven by the Person Not the Position Social [.]
Social Media Strategery
MARCH 29, 2012
I'm re-posting it with a few minor modifications because I'm giving a presentation based on this content next Tuesday at 10:15am EST at PRSA's Digital Impact Conference. Are responsive – There is no 24 hour news cycle any more. A version of this post originally appeared on this blog last year. It's real-time baby.
Social Media Strategery
SEPTEMBER 23, 2013
Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.
Social Media Strategery
JANUARY 21, 2010
After seeing how government was beginning to use social media, it dawned on me that I could create my own set of aggregated feeds and effectively build my own news site. Also, I can appreciate the financial challenges of original content media. It just felt appropriate to separate the brands and content. Fresh News Theme by
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