Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Google Chrome to detect fake news with new AI extension. Unpartial’ is a new Google Chrome extension that uses artificial intelligence (AI) to assess the trustworthiness of content. Sherrilynne Starkie.

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Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. The new Google News: AI meets human intelligence. Sherrilynne Starkie.

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Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women.

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Sherrilynne Starkie

NOVEMBER 2, 2013

Since moving to a ‘digital first’ strategy a few years ago, the British daily, known for business insight and economic news, has grown the number of journalists it employs to more than 650, making the editorial staff the largest since the newspaper was founded in 1888. How do the news media work? million people worldwide. FT.com has 4.5

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Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. New Google My Business app now available.

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Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. In addition, an editorial calendar will improve productivity for the whole content team.

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Sherrilynne Starkie

MAY 28, 2013

Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content. It’d be a big undertaking for the social network that could take a while to come to fruition.

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Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It’s based on the news value of the story and is never paid for. Know your media. Watch the videos.

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Sherrilynne Starkie

FEBRUARY 18, 2020

Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Today’s picture is much rosier.

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Fashion News Report Review 409

Sherrilynne Starkie

DECEMBER 20, 2020

This is where we go for breaking news and to connect with journalists, policymakers and politicians. After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. In fact, we’re spending about a half an hour more each day consuming news content.

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Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. For content marketers it’s difficult to measure the impact a video might have. There’s a good reason for that. Source: Facebook.

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Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. News is just that, news. It’s ok to point out factual inaccuracies, but respect the journalist’s treatment of the news. Trying to kill a hard news story is a fool’s errand. Don’t nag or plead.

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Sherrilynne Starkie

DECEMBER 17, 2019

The program means that Instagram’s partners are independently assessing information to reduce the distribution of fake news. When content has been rated as false, Instagram reduces its distribution by removing it from Explore and hashtag pages. Let us know in the comments.

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Sherrilynne Starkie

DECEMBER 20, 2020

This is where we go for breaking news and to connect with journalists, businesses and politicians. After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. In fact, we’re spending about a half an hour more each day consuming news content.

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Marketing Syndication Adwords News 195

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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Sherrilynne Starkie

AUGUST 16, 2018

This was a busy week for must-know news in the world of social media. Hundreds of news outlets band together to fight Trump in war on press. Nearly 350 news organizations are publishing editorials on the same day to push back against Donald Trump’s attacks on the media and defending freedom of the press. Hi Snapchat!

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Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. They were using multiple fake accounts to post massive amounts of content across pages and groups to drive traffic to ad farm websites. Google supports quality news publishers in digital transformation.

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Sherrilynne Starkie

JANUARY 2, 2019

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value. Designrr makes eBooks easy.

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eBook Template Templates Skills 262

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. Here are six rules for building positive relationships with reporters and news professionals that will help in landing quality editorial coverage. . News is just that, news. Deal honestly. Don’t nag or plead. Contact me!

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Policies News Reputation Report 186

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. Let’s look at an example.

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Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. Many high profile news sites and social networks have been offering native ads to brands for quite some time. The issue is native advertising’s potential to confuse readers about what is and what is not news.

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Sherrilynne Starkie

AUGUST 8, 2018

My Top Five weekly round up of must-know social media news! How Facebook handles breaking news and its life cycle. Facebook is working with news publishers to develop a new way to capture breaking stories and track them through the longer news cycle. Google launches three new ways to tell data stories.

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Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. The new feature is being tested now and should be made available soon. Facebook Creators for video content. Sherrilynne Starkie.

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Sherrilynne Starkie

JANUARY 25, 2018

This week's top five social media news features, Facebook, Instagram, Google, SnapChat, Video trends and algorithm changes. It also makes it easier for bloggers and news websites to incorporate Snap-based content in their reporting. It’s big news for brands who find 15 second videos a bit limiting. Sherrilynne Starkie.

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Sherrilynne Starkie

MARCH 26, 2018

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Google invests in real news quality. In an effort to help people distinguish what's real and what's fake news, Google is launching its News Initiative.

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Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! We include New Year’s predictions and resolutions. We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. B2B content marketers New Year’s resolutions for 2019.

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Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. See some how-to info for Instagram Messenger. Learn about Pinterest’s smarter search. See Ottawa’s effective street signage.

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Instagram Construction Fashion Policies 186

Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. This is where we go for breaking news and to connect with journalists, policymakers and politicians. Before 2005 our goal was to get our clients in the news. Or conversely, to keep their names out of the news.

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Sherrilynne Starkie

JUNE 29, 2013

I liked that it had the ability to search through feeds to find specific content. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Do you think that the Facebook Reader will provide you the news and information you need?

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Sherrilynne Starkie

OCTOBER 22, 2018

Whether it’s a blog post, a short video or podcast or even an opinion column, get it right, and the rest of the content will flow. This answers the 5Ws of the story, (who, what, where, how, why, when) in one sentence and is usually the best choice for a news story. Summary lead. Quotation lead 2. Anecdotal lead.

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Sherrilynne Starkie

OCTOBER 21, 2013

This approach already heavily influences how people get their news. Social media is seen as an important news source by millions of users, and for Millennials, it’s THE primary source for news and information. Content marketing: feeling ripped off? Content marketing: feeling ripped off?

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Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. When it comes to the news people would rather watch and read.

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Sherrilynne Starkie

JANUARY 11, 2018

It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. Despite the surge in images and video content, words still govern search engines.

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Sherrilynne Starkie

APRIL 5, 2018

It meant no promoted content, a limited use of stories and no analytics. Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases. The new approach was to develop relationships with some online influencers with large and loyal social media followings.

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Sherrilynne Starkie

JUNE 16, 2013

The news is music to the ears of social media users and professionals alike although many are asking, “What took you so long?”. Hashtags do not mean that Facebook content is now wide open and accessible to all; users still control who gets to see the content they post. Related posts: Facebook news today. Related articles.

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Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday.

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Sherrilynne Starkie

JULY 28, 2013

Run during the summer silly season, typically a quiet time when it comes to parliamentary news, the stunt was perfectly timed to gain the attention Canadian news outlets from coast to coast, and so it received massive mainstream coverage. Daro, the trends editor at Canada.com. Stand back and watch your story gain traction.

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