Jeff Esposito

NOVEMBER 12, 2012

While you might think of the NFL’s unique programing or Thursday Night Football games on the NFL Network, it really points to their content marketing machine. The NFL’s website has evolved into a 24/7 news site that entices fans to visit regularly to consume their editorial and video. With that said, it is still a powerful medium.

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Content Marketing Discount Sports 42

Jeff Esposito

MARCH 25, 2015

NewsSpark is the social content hub where creators publish original content through their favorite mediums. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. The social content hub. Sparks are published by anyone with great original content. Private beta invite.

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Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

NewsSpark is the social content hub where creators publish original content through their favorite mediums. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. The social content hub. Sparks are published by anyone with great original content. Private beta invite.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

APRIL 29, 2013

Our society’s appetite for recognition and breaking news has fostered this culture. Being given a retweet by a big name or influence helps boost Klout scores and when it comes to breaking news, being first is better than correct … right CNN ? Call it what you will, but social media’s hubris is ego. Who do you trust in social?

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Social Media Klout Issues Reddit 49

Jeff Esposito

DECEMBER 2, 2011

This week’s Five for Friday comes with a tinge of sadness mixed with happy news. So while I can say I will miss Nick in the office, I am happy for him and the new challenges that face him as he follows his passion. Aside from the news above, mine was stuck diving into and figuring out the new Facebook page insights.

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Delicious News Team Social Media 34

Jeff Esposito

SEPTEMBER 22, 2010

An advertisement is not news. Nor should our television segments be positioned as news if they are really half hour blocks of paid content disguised as news. I understand very well that we all need paychecks and advertising is a large part of how news makes their money. Where is the validity? Where is the variety?

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Creative Commons Disqus News Advertising 29

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. If you have great content that ties into what your customers and fans want, you will reach an engaged audience.

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Meme Real Estate MySpace Organization 54