Janet Fouts
MARCH 16, 2014
Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content?
Janet Fouts
OCTOBER 9, 2014
Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. 75% of the content you share every day should be about your network and their interests, not about you. What does a content calendar look like? All good right? Yes and no. Bottom line?
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Janet Fouts
NOVEMBER 17, 2011
Go give them some love by sharing their relevant content too. While those are people who get frequently shared and do actually re share a bit, unless you are a pop idol or a news maker it’s not likely they will re-share your message about your nonprofit or business now is it? It’s still about the content.
Janet Fouts
MARCH 2, 2018
Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?
Janet Fouts
SEPTEMBER 8, 2013
We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Affinity is affected by how users interact with your content. The new algorithm leave out the time decay portion and focuses more on the interactions. Affinity, Weight and Time decay.
Janet Fouts
JANUARY 13, 2018
It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” The effects of this announcement.
Janet Fouts
FEBRUARY 23, 2021
The election is over but the aftermath is still shouting at us in the news. This person wants to be content with what life has given, just like me. I’m hearing from clients, friends, and people I pass on the street that they’re simply exhausted. So is the pandemic, the economy, the changes in how we work and live.
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