Dave Fleet
OCTOBER 15, 2013
My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Content calendars enable consistency across channels. The Three Abuses of Content Calendars.
Dave Fleet
OCTOBER 29, 2010
Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. Well, to be more specific, it doesn’t make things easy for brands who provide mediocre content. You see, Facebook doesn’t treat all content equally. Shift your budget.
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Dave Fleet
MARCH 5, 2012
.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Enter Facebook’s new advertising products.
Dave Fleet
OCTOBER 15, 2013
My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Content calendars enable consistency across channels. The Three Abuses of Content Calendars.
Dave Fleet
NOVEMBER 9, 2016
If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Analytics Drives News. Digital media, however, has enabled them to take that to a new level.
Dave Fleet
FEBRUARY 2, 2011
Stay on top of news – Follow news-related accounts, both traditional and non-traditional – to stay up-to-date with news in your area and your industry. Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area. See who else is around.
Dave Fleet
FEBRUARY 4, 2016
While the personalized 1:1 experience is there, the ability to stay in touch with communities of interest is much diminished, and there’s a saturation of brands pushing content “at” people, with a focus on sales vs helpful, interesting information. The growth of fake news. The gradual decline of Twitter. Social still matters.
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