Akamai Marketing

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. This is all about content. If all you do is push content, then that’s a pretty one-sided relationship don’t you think? 640 Million on Facebook. Million users on YouTube.

Lurker 203
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Social Media Complainers – your new BFF's

Akamai Marketing

Now, recent news gives us empirical evidence about the opportunities businesses have with complainers. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

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Oscar Meyer Weiner Mobile makes appearance in Hawaii | Akamai.

Akamai Marketing

The Weinermobile is big news for bloggers in the Aloha State and Oahu specifically as moms and Hawaii residents and tourists alike love to see it and write about it. Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Put it in perspective.

Mobile 124
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Successful Blogging for Small and Medium Businesses

Akamai Marketing

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Be disciplined: develop an editorial calendar, leave room for newsy items that your company should be commenting on. Blog regularly 1-3X minimum per week. Be ruthless.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The good news for small business is that app creation is likely to get more affordable, but that also means there will be increased “noise&# in the space, think very carefully about how you will promote your app to its intended users; it still isn’t a build it and they will come environment.

comScore 156
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11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

Great Content Builds Authority and Trust: When you create how-to posts, or advice posts, industry reviews, your also giving your potential customers a reason trust you. Create a variety of content types, including video, photos, slides. But the real message here is to make the content useful, helpful. Plus, its kind of spammy.

Tips 175
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Measuring Social Media ROI

Akamai Marketing

This may go under the category of “news of the obvious” but you’d be surprised how often this simple math is overlooked: zero subtracted from zero, divided by zero equals.zero. Who is going to create and curate content? If you hope to measure ROI, you must first have an investment. Returns require investment.

ROI 194